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Based in London, United Kingdom, 51 to Carbon Zero provides a climate-technology software platform that enables enterprises to measure, analyze, and report their Scope 1, 2, and 3 greenhouse gas emissions. The company operates a business-to-business software-as-a-service model that pairs real-time carbon tracking with advisory services to help organizations build actionable net-zero transition plans. The platform primarily serves the media, advertising, food and beverage, and automotive sectors, notably partnering with the American Association of Advertising Agencies to assist United States agencies with emissions compliance. In April 2025, the enterprise secured £3 million in seed funding to finance global expansion and artificial intelligence enhancements. This investment round was led by Fuel Ventures, with participation from investors including Mark Pearson and Mike Stevenson. 51 to Carbon Zero was founded in 2021 by Neil Woodcock and Richard Davis.
51 to Carbon Zero has raised $4.0M across 1 funding round.
51 to Carbon Zero has raised $4.0M in total across 1 funding round.
51 to Carbon Zero has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $4M Seed | — | Altair Capital Management, Btomorrow Ventures, Fuel Ventures, Viola Ventures, Richard Longhurst | Announced |
51 to Carbon Zero has raised $4.0M in total across 1 funding round.
51 to Carbon Zero's investors include Altair Capital Management, Btomorrow Ventures, Fuel Ventures, Viola Ventures, Richard Longhurst.
51toCarbonZero (51-0) is a London-based B2B SaaS climate technology company founded in 2021 that provides an AI-powered platform combined with expert advisory services to help enterprises measure, manage, and reduce their full carbon footprints.[1][3][5] Its core product consolidates an organization's entire emissions data—across operations, supply chains, and sectors like media, advertising, food & beverage, and automotive—delivering real-time tracking, compliance-ready reporting (e.g., CSRD, GHG Protocol, SBTi), actionable decarbonization insights, scenario planning, and a database of validated reduction solutions.[1][2][4][5] The platform serves large enterprises facing regulatory and stakeholder pressure to decarbonize, solving the problem of fragmented carbon accounting by enabling scalable, precise transition plans that boost success rates by 73% through employee engagement, governance tools, and hybrid tech-expert support.[1][5]
The company has shown strong growth momentum, raising funding from investors like Fuel Ventures, integrating consultancies such as Green Element for expanded services in climate risk and lifecycle assessments, and partnering with HowGood to lead in food & beverage carbon accounting—already delivering results for clients like Vestey Holdings.[1][2][3] Initially strong in media and advertising (e.g., ad-tech emissions expertise), it's expanding globally across 30+ markets with US teams and into high-impact sectors.[2][4]
51toCarbonZero was incorporated on July 8, 2021, as a private limited company in the UK, with its registered office in Cheshire, England.[3][7] Richard Davis, CEO and co-founder, leads the team alongside figures like Angus Harrison, an experienced business development manager specializing in sustainability and ESG for Fortune 500 C-suites.[1][3] The idea emerged from the need to bridge technology and expertise for credible net-zero action, starting as a SaaS solution for detailed carbon footprint assessment in sectors like advertising, entertainment, manufacturing, retail, sports, media, and logistics.[3][4][5]
Early traction built on its hybrid model—unique in combining AI automation with ISO-trained climate experts—gaining footholds in opinion-shaping industries like media before pivotal expansions, such as the 2025 Green Element integration and HowGood partnership, which accelerated capabilities in advisory and sector-specific emissions data.[1][2] This evolution reflects a tech-first approach humanized by a team of "passionate change-makers" focused on real-world impact.[1]
51toCarbonZero rides the net-zero transition wave, fueled by escalating regulations (e.g., CSRD, SBTi), consumer scrutiny, and corporate net-zero pledges amid the climate crisis—particularly timely as Scope 3 supply chain emissions dominate footprints.[1][2][5] Market forces like policy pushes (e.g., UK parliamentary summits, Milan sustainable cities discussions) and sector demands in high-emission industries (food, automotive, media) favor its expansion, where ad-tech and agriculture data gaps persist.[2][4]
It influences the ecosystem by fostering collaboration—sharing solutions across clients, partnering for granular data, and embedding sustainability into operations—positioning as a "strategic partner" that scales impact beyond compliance, helping shape sustainable supply chains and public opinion sectors.[1][4]
Next for 51toCarbonZero: deeper North American scaling, high-impact sector penetration (e.g., automotive), and enhanced services like resilience planning amid rising assurance demands.[1][2][4] Trends like AI-driven emissions precision, regulatory tightening, and Scope 3 focus will propel it, evolving its influence from UK/Europe leader to global enabler of credible decarbonization—uniting tech and expertise to turn carbon ambition into measurable action across enterprises.[1][5]
