Web Smith

Web Smith is the Director of Partnerships at Cotton Bureau and the founder of 2PM, and he is currently based in Columbus, Ohio. He initiated his entrepreneurial career by establishing an action sports media and eCommerce startup in 2008, successfully scaling the business before completing an acquisition sale in 2010. Following this initial exit, Smith transitioned into executive roles, serving as the co-founding Chief Marketing Officer for the digitally native menswear brand Mizzen+Main. He further developed his industry expertise by managing large-scale eCommerce operations and paid advertising initiatives for Rogue. Additionally, Smith directed commerce strategy and operations for the prominent digital media and lifestyle publications Uncrate and Gear Patrol. Currently building 2PM as his fourth distinct startup venture, his professional background is defined by a sustained focus on direct-to-consumer retail, brand development, and the broader global eCommerce sector.