ROBERT FARB

Robert Farb is an Investor at Goodwater Capital, a venture capital firm, based in Los Angeles, California. In his current capacity, he focuses on sourcing and evaluating early-stage venture capital investments across the broader consumer technology sector. His investment mandate spans multiple consumer-facing industries, including digital healthcare, social networking, education technology, housing, transportation, financial technology, and e-commerce platforms. Prior to transitioning into the venture capital industry, Farb gained technical experience working as a Software Engineer I at Bizrate Insights, a consumer feedback and market research company. During his engineering tenure, he was primarily responsible for developing new software features and building a comprehensive component library utilized in various client-facing applications. Farb leverages his foundational background in software engineering and product development to inform his current focus on identifying, evaluating, and supporting emerging consumer technology startups.