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Co-Founder at HOOX
Nik Sharma is Co-Founder at HOOX, based in New York City, NY, USA.
Nik Sharma is the Chief Executive Officer of Sharma Brands and a General Partner at Masala Capital based in New York. Operating as an early-stage investor and strategic advisor, he typically writes check sizes of approximately $50,000 for pre-seed, seed, and Series A funding rounds without taking a lead position. His venture portfolio features a diverse range of direct-to-consumer and technology companies, including recognizable brands such as Hint Water, Pill Club, Caraway, and Postscript. Recognized as a Forbes 30 Under 30 honoree, he actively deploys capital across the consumer, ecommerce, and software sectors, recently participating in a seed round for HeatMap in August 2024. Sharma currently focuses on scaling revenue for high-growth consumer brands and supporting the underlying financial technology, software as a service, and developer tools that power modern digital commerce.