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Liza Landsman is the CEO of The Points Guy, a travel and loyalty rewards platform owned by Red Ventures, based in New York City. Before assuming this role in 2025, she served as CEO of the fintech investing app Stash and was a General Partner at New Enterprise Associates, a venture capital firm managing over $25 billion in assets. Previously, Landsman acted as President of Jet, helping scale the ecommerce platform before its acquisition by Walmart for over three billion dollars. Her earlier executive experience includes tenures as Chief Marketing Officer at E*TRADE, Global Head of Digital at BlackRock, and senior positions at Citigroup. The Cornell University magna cum laude graduate also holds corporate board directorships at Choice Hotels and Squarespace, focusing her career on driving digital strategy across consumer technology, ecommerce, and fintech sectors.
Liza Landsman stands as a prominent General Partner at New Enterprise Associates (NEA), one of the world's largest and most active venture capital firms. With a career spanning over two decades, she brings a unique blend of operational expertise and strategic vision to the investment landscape, making her a highly sought-after partner for founders. Her deep understanding of market dynamics and consumer behavior positions her at the forefront of identifying and nurturing groundbreaking companies.
At NEA, Liza Landsman primarily focuses on identifying and investing in transformative companies within consumer technology, enterprise software, and fintech sectors. Her investment philosophy is heavily influenced by her extensive background in building and scaling businesses, allowing her to provide hands-on guidance to portfolio companies. She seeks out innovative solutions that address significant market needs, leveraging her insight into digital transformation, brand development, and customer acquisition strategies. Liza's involvement extends beyond capital, offering strategic mentorship to help startups navigate complex growth challenges.
Before joining NEA, Liza Landsman built an impressive operational career marked by leadership roles at several industry-defining companies. Most notably, she served as President of Jet.com, where she played a critical role in the e-commerce giant's rapid growth and its eventual $3.3 billion acquisition by Walmart. Prior to Jet.com, she held the position of Chief Marketing Officer at E*TRADE, where she was instrumental in driving the company's brand strategy and digital presence. Her experience also includes significant leadership roles at BlackRock, where she was Global Head of Digital, and senior positions at Citigroup and McKinsey & Company. This diverse background across financial services, consulting, and e-commerce provides her with a holistic perspective on business development and market disruption.
Liza Landsman's rich operational history makes her an invaluable asset to NEA's portfolio companies. She understands the intricacies of scaling from startup to enterprise, having personally navigated these challenges. Her expertise in areas like product development, marketing, and organizational scaling directly translates into actionable advice for founders. While specific individual investments are often part of a broader firm strategy, her influence is evident in NEA's continued success in backing category-defining companies in her focus areas. She is committed to empowering entrepreneurs to build sustainable, high-impact businesses that redefine their respective industries.
Liza Landsman continues to shape the future of technology and innovation through her strategic investments and mentorship at NEA. Her blend of operational acumen and venture capital insight makes her a pivotal figure in the ecosystem, driving growth and fostering the next generation of market leaders.
Liza Landsman is a General Partner at New Enterprise Associates (NEA), a prominent global venture capital firm. She is known for her extensive operational background, having held leadership roles at companies like Jet.com, E*TRADE, and BlackRock, and now focuses on investing in consumer technology, enterprise software, and fintech.
Liza Landsman primarily invests in companies within the consumer technology, enterprise software, and fintech sectors. Her investment strategy is informed by her deep operational experience in digital transformation, brand building, and scaling high-growth businesses.
Liza Landsman works as a General Partner at New Enterprise Associates (NEA), one of the world's largest and most active venture capital firms.