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Senior Advisor at Sixth Street
Gregory Waldorf is a distinguished investor and operational leader, currently serving as a Managing Director at Entrada Ventures. He is known for his extensive background as a CEO in prominent technology companies and his focus on early-stage tech investments.
Gregory Waldorf primarily invests in early-stage technology companies through Entrada Ventures. His focus areas include enterprise software, SaaS (Software as a Service), consumer internet, and digital marketplaces.
Gregory Waldorf works as a Managing Director at Entrada Ventures, a venture capital firm focused on early-stage technology investments.
Gregory Waldorf stands out as a prominent figure in the venture capital landscape, known for his unique blend of deep operational experience and strategic investment acumen. As a Managing Director at Entrada Ventures, he plays a pivotal role in identifying and nurturing the next generation of innovative technology companies. Entrada Ventures is recognized for its commitment to early-stage investments, providing crucial capital and guidance to startups poised for significant growth.
Waldorf's investment focus at Entrada Ventures primarily revolves around early-stage technology companies, with a particular emphasis on sectors where his operational expertise can yield the greatest impact. This includes areas such as enterprise software, SaaS (Software as a Service), consumer internet, and digital marketplaces. His ability to understand the intricacies of scaling a technology business from the ground up makes him an invaluable partner for founders. He looks for companies with strong leadership, disruptive technologies, and clear market potential, often acting as a mentor and strategic advisor to his portfolio companies.
Before transitioning into full-time venture capital, Gregory Waldorf built an impressive career as a serial CEO, leading several high-profile technology companies through periods of significant transformation and growth. He served as the Chief Executive Officer of eHarmony, the renowned online dating service, where he spearheaded strategic initiatives that expanded its market reach and enhanced its product offerings. Prior to eHarmony, Waldorf was the CEO of SugarCRM, a leading provider of open-source customer relationship management software, guiding its evolution and market penetration. His leadership journey also includes a tenure as CEO of Move.com, a major online real estate platform, where he played a crucial role in its development and market position. These executive roles provided him with firsthand experience in product development, market strategy, team building, and navigating competitive landscapes, all of which he now applies to his investment decisions.
While specific individual investment details for Gregory Waldorf at Entrada Ventures are often proprietary, his influence is evident through the strategic direction and growth of the firm's portfolio. His operational background means he doesn't just provide capital; he offers hands-on guidance, drawing from his own experiences in scaling companies, managing complex operations, and executing successful exits. This makes him a highly sought-after investor for early-stage founders seeking more than just funding. His contributions extend to board memberships and advisory roles, where he helps shape company strategies and overcome challenges. Gregory Waldorf's career trajectory underscores his commitment to fostering innovation and supporting entrepreneurial success within the technology sector.
Gregory Waldorf is a San Francisco Bay Area-based technology executive currently serving as a Senior Advisor at Sixth Street Partners and Concrete Rose Capital, as well as a Lecturer at the Stanford Graduate School of Business. He previously served as the Chief Executive Officer of Invoice2go from 2014 to 2021, leading the financial technology company to a $625 million acquisition by Bill.com. Before this, Waldorf was the CEO of eHarmony between 2006 and 2010 and worked as a CEO-in-Residence at the venture capital firm Accel Partners. As a founding investor in Trulia, he served on its board of directors for over a decade, guiding the real estate platform through its initial public offering and subsequent $3.5 billion acquisition by Zillow. His career centers on scaling consumer internet and business software platforms, combining operational leadership with strategic advisory roles.
