BRIAN LONG

Brian Long is the co-founder and CEO of Attentive, an e-commerce software company based in New York City. Under his leadership, the personalized SMS marketing platform secured a $470 million Series E funding round in 2021, reaching a $7 billion valuation and serving over 8,000 brand customers. He recently directed the integration of generative artificial intelligence into the core platform through the launch of Attentive AI in 2023. Prior to his current enterprise, Long co-founded the mobile application retargeting startup TapCommerce, which Twitter acquired for an estimated $100 million in 2014. Following the acquisition, he served as a Director of Product at Twitter and holds a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania. His career centers on developing business-to-business software-as-a-service solutions within the mobile marketing and advertising technology sectors.