Loading organizations...
Loading organizations...
Wildfire Systems provides an enterprise loyalty infrastructure, offering a white-label platform that embeds cashback, digital coupons, and AI shopping rewards directly into customer experiences. Its commerce intelligence engine captures shopping behavior data to deliver personalized offers and enable merchant-funded promotions, transforming loyalty programs into dynamic engagement and revenue tools for partners.
Jordan Glazier founded Wildfire Systems in 2017, leveraging his background as a former eBay executive. He recognized an opportunity for financial institutions and businesses to monetize audience online shopping, converting transactions into valuable loyalty and revenue streams via intelligent, embedded rewards. This approach allows partners to deepen customer relationships and gather actionable consumer data.
The platform serves financial institutions, fintechs, and technology companies seeking to enhance customer loyalty and generate new revenue. Wildfire Systems empowers partners to deliver relevant, timely rewards, positioning them as trusted shopping companions. Its vision centers on refining commerce intelligence to optimize engagement and create robust, self-optimizing loyalty ecosystems for clients.
Wildfire Systems has raised $31.0M across 2 funding rounds.
Wildfire Systems has raised $31.0M in total across 2 funding rounds.
Wildfire Systems is a San Francisco-based fintech company, founded in 2017, that builds a patented white-label platform for customer loyalty, cashback rewards, and AI-driven shopping companions.[1][2][3] It serves enterprise clients like financial services organizations (e.g., RBC, Citi, Acorns), technology companies, and content creators by enabling them to offer branded rewards programs that deliver cashback, coupons, and monetization at every stage of the digital shopping journey—via browser extensions, shopping portals, digital coupons, APIs, data feeds, and the AI-powered RevenueEngine for affiliate links in generated content.[1][2][4] The platform solves the problem of customer retention and revenue generation in a cost-conscious shopping environment by powering over 80 million shopping journeys, $1 billion in purchases in 2024, and incremental sales for 50,000+ merchants across 50+ countries, while boosting user satisfaction through seamless, branded experiences.[2][3][4]
Wildfire demonstrates explosive growth momentum, securing a $16 million Series B in 2024, expanding its team 40% to 75 people across three countries, and earning Inc. 5000 recognition for three years running—ranking No. 80 in 2024 (3,783% three-year growth) and No. 575 in 2025 (721% growth).[2][4]
Wildfire Systems was founded in 2017 in San Diego (with operations also noted in Solana Beach, California), emerging as a response to the need for enterprise-grade tools that embed rewards and loyalty into digital shopping without requiring brands to build from scratch.[2][3][4][5] While specific founders are not detailed in available sources, CEO Jordan Glazier has been a key voice, highlighting the company's focus on innovation in rewards platforms.[4] Early traction came from partnering with financial services and fintechs, evolving from basic cashback tools to a global ecosystem supporting AI-assisted shopping—marked by pivotal milestones like Inc. 5000 listings in 2023-2025 and the 2024 Series B to fuel international expansion.[2][4]
Wildfire stands out in the crowded loyalty space through its comprehensive, white-label ecosystem tailored for seamless integration:
Wildfire rides the AI commerce and loyalty personalization wave, capitalizing on the explosion of AI shopping assistants (e.g., ChatGPT, Claude, Perplexity) and consumer demand for savings amid economic pressures.[3][4] Timing is ideal as affiliate marketing evolves with generative AI, where RevenueEngine monetizes content mentions, bridging fintechs with e-commerce in a $100B+ rewards market.[1][2] Favorable forces include rising mobile/AI shopping (80M+ journeys via Wildfire) and white-label demand from banks seeking sticky services without capex.[2][4] It influences the ecosystem by enabling non-tech firms to compete in social commerce, boosting retention for partners while driving merchant growth globally.[1][3]
Wildfire is primed for continued dominance in AI-powered loyalty, with its Series B fueling global expansion, deeper AI integrations, and potential new verticals like more content creator tools.[2][4] Trends like agentic commerce and embedded finance will amplify its platform, as shoppers increasingly rely on AI for purchases—positioning Wildfire to power even larger purchase volumes beyond $1B annually. Its influence may evolve toward becoming the de facto backbone for branded rewards in an AI-first shopping world, sustaining hyper-growth if it maintains innovation amid competition. This cements Wildfire's role as a high-momentum fintech transforming everyday shopping into rewarding experiences.[1][2][4]
Wildfire Systems has raised $31.0M in total across 2 funding rounds.
Wildfire Systems's investors include Intuit Ventures, Mucker Capital, Anthemis Group, Citi Ventures, Jenny Fielding, Scott Hartley, Moonshots Capital, Nyca Partners, QED Investors, Thayer Ventures, Touchdown Ventures, TTV Capital.
Wildfire Systems has raised $31.0M across 2 funding rounds. Most recently, it raised $16.0M Series B in October 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2024 | $16.0M Series B | Intuit Ventures, Mucker Capital | Anthemis Group, Citi Ventures, Jenny Fielding, Scott Hartley, Moonshots Capital, Nyca Partners, QED Investors, Thayer Ventures, Touchdown Ventures, TTV Capital, WndrCo LLC, Daren Cotter, Jason Kay |
| Aug 1, 2021 | $15.0M Series A | Anthemis Group, Equity Alliance, Geodesic Capital, M25, Matchstick Ventures, QED Investors, Tribe Capital, True Ventures, TTV Capital, Theresa Johnson |
