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Visibly is a technology company.
Visibly develops digital vision care solutions, primarily an online refractive eye test that provides physician-issued prescriptions for glasses or contacts. This telehealth platform enables remote vision assessment, overcoming traditional access barriers for individuals. It is notably the first FDA-cleared online visual acuity test in the US market, reflecting a validated and accessible approach to optometry for a broad user base.
Founded in 2012 by optometrist Steven Lee and Aaron Dallek, the company initially operated as Opternative. Dr. Lee's foundational insight stemmed from his observations in practice, where patients frequently missed critical eye appointments. This spurred the development of a convenient, remote solution, aiming to democratize access to essential vision care by leveraging digital technology to address traditional healthcare hurdles.
Visibly's platform serves individuals seeking convenient vision assessments and empowers optical providers to expand their service capacity and reach. The company envisions a world where eye care is universally available:to anyone, anywhere, at any time. By fostering seamless connections between patients and doctors, Visibly continually strives to make all facets of vision care more convenient and widely accessible through ongoing technological innovation.
Visibly has raised $25.0M across 4 funding rounds.
Visibly has raised $25.0M in total across 4 funding rounds.
Visibly is a Chicago-based healthcare technology company specializing in digital vision care solutions. It builds an online vision test platform that enables patients to obtain physician-issued prescriptions for glasses or contact lenses remotely, improving accessibility and convenience in eye care. Visibly serves consumers seeking convenient vision testing and eye care providers looking to expand capacity through digital tools. The company’s FDA-cleared online visual acuity test is a pioneering product in tele-optometry, reflecting strong growth momentum as it integrates vision testing, prescription verification, and contact lens fulfillment into a seamless digital experience[1][3][4].
Founded in 2012 (initially as Opternative), Visibly was created to transform traditional eye care by leveraging technology to make vision testing more accessible. The founders, with backgrounds in healthcare and technology, identified the challenge of limited access to eye care and the inconvenience of in-person visits. Early traction came from launching the first FDA-cleared online refractive eye test in the U.S., which allowed patients to receive valid prescriptions remotely, a pivotal moment that established Visibly as a leader in digital vision care[1][4].
Visibly rides the growing trend of telehealth and digital health innovation, particularly in the vision care segment. The timing is favorable due to increasing consumer demand for convenient, remote healthcare services and regulatory acceptance of digital diagnostics. Market forces such as rising smartphone penetration, telemedicine adoption, and the need to reduce healthcare costs support Visibly’s growth. By digitizing vision testing and prescription management, Visibly influences the broader ecosystem by expanding access to eye care, reducing barriers for patients, and enabling providers to scale services efficiently[1][3].
Visibly is poised to expand its footprint as tele-optometry gains mainstream acceptance. Future trends shaping its journey include advancements in AI-driven diagnostics, broader regulatory approvals, and deeper integration with eyewear retailers and healthcare providers. Its influence may evolve from a niche digital vision test provider to a comprehensive vision care platform that supports a full spectrum of eye health services remotely. Continued innovation and partnerships will be key to maintaining leadership in this emerging market segment[3][4].
Visibly has raised $25.0M in total across 4 funding rounds.
Visibly's investors include Amadeus Capital Partners, Chicago Ventures, Element Partners, Karim Faris, Hubrix Ventures, In-Q-Tel, Picus Capital, Revelry Venture Partners, Schematic Ventures, Tensility Venture Partners, Tribeca Venture Partners, Trust Ventures.
Visibly has raised $25.0M across 4 funding rounds. Most recently, it raised $8.0M Seed in June 2024.