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§ Private Profile · Berlin, Germany
Investment API and infrastructure for customized investment products.
Upvest provides a comprehensive Investment API, enabling businesses to integrate diverse investment products directly into their platforms. This robust infrastructure handles account creation, facilitates investment offerings, and manages custody. Engineered for modularity and scalability, the API empowers clients to develop tailored, secure, and compliant investment experiences for users across international markets.
The company was founded in 2017 by Martin Kassing, Tobias Auferoth, and Dr. Til Rochow. Kassing, a tech entrepreneur with prior fintech success, aimed to simplify complex investment processes. Auferoth contributed deep financial and fintech experience from investment banking and earlier ventures. Rochow, from McKinsey and Raisin, focused on accessible product development, collectively democratizing investment access.
Upvest serves businesses seeking to embed sophisticated investment features for their end-users. Its mission is to make investing effortless and widely accessible, comparable to routine spending. The company envisions a future where individuals readily engage with investment opportunities, fostering wealth creation through intuitive, integrated financial services.
Upvest has raised $360.4M across 8 funding rounds.
Upvest has raised $360.4M in total across 8 funding rounds.
Upvest has raised $360.4M across 8 funding rounds. Most recently, it raised $125.0M Debt / Other Equity in March 2026.
Upvest is a Berlin-based fintech startup that provides an Investment API enabling businesses, particularly fintechs, to integrate seamless, white-label investment experiences for their customers. It offers access to stocks, ETFs, mutual funds, fractional trading, crypto custody, saving plans, and roundups, solving the complex infrastructure challenges of brokerage, proprietary trading, and custody across Europe.[1][2][3][5] Serving major clients like N26, Revolut, Bunq, Plum, Raisin, Shares, and Vivid—reaching 50 million end users—Upvest holds rare multi-licenses in financial brokerage, proprietary trading, traditional securities custody, and crypto custody, positioning it as a plug-and-play solution for embedded finance.[1][2][5] With strong growth, including a €30 million raise in 2023 from BlackRock and others, and a $105 million Series C in December 2024 (valuation significantly above its prior $42 million Series B), Upvest demonstrates robust momentum in Europe's underserved fintech infrastructure market.[1][2]
Founded in 2017 (with operations scaling from 2019), Upvest was established by Martin Kassing in Berlin to address the barriers fintechs face in offering investments amid rising millennial demand and negative interest rates.[2][6] Kassing's vision was to simplify investing "as easy as spending money," providing a single API for seamless, secure, cross-border access that lets partners focus on their core business while disrupting legacy national players.[3][4][5] Early traction came from partnerships with fintech giants like N26 and Revolut, pivotal moments including BlackRock's 2023 investment and the 2024 Series C led by Sapphire Ventures, which validated its full-stack infrastructure for enterprise banks, fintechs, and direct-to-consumer platforms.[1][2][8]
Upvest rides the embedded finance wave, where fintechs and incumbents like ABN AMRO embed brokerage as a core capability to unlock growth via new investment use cases, fueled by millennial demand and low rates.[3][4] Timing is ideal in Europe's fragmented market, where legacy infrastructure limits scalability—Upvest's borderless, API-driven model disrupts national silos, enables "FinTech as a service," and supports local adaptations like France's PEA accounts.[2][3] It influences the ecosystem by empowering 50 million users through partners, fostering innovation in digital wealth management, and inspiring infrastructure layers for future startups, with BlackRock's involvement signaling institutional validation.[2][5][8]
Upvest is poised for explosive growth, expanding products to crypto, derivatives, ELTIFs, bonds, and localized features like tax-advantaged accounts, while deepening U.S./global reach post-Series C. Trends like embedded investing, fractional/micro-investing, and regulatory harmonization across Europe will propel it, potentially challenging U.S. giants as valuations climb. Its influence may evolve from fintech enabler to full digital wealth platform, solidifying Berlin's fintech hub status and redefining accessible investing for millions—turning complex infrastructure into everyday opportunity, just as its API empowers partners today.[2][5]
Upvest has raised $360.4M in total across 8 funding rounds.
Upvest's investors include Andreas Weiskam, Tencent, Bessemer Venture Partners, BlackRock, Hedosophia, Arbor Ventures, Balderton Capital, Kima Ventures, Notion Capital, Oak HC/FT, Point Nine Capital, Sapphire Ventures.