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Up to Eleven operates as a company builder, co-founding and accelerating early-stage mobile ventures. They provide seed-stage funding and operational expertise across marketing, ASO/SEO, and product development. Their model includes access to a global network of industry players, ensuring robust support for portfolio companies’ growth and market scaling.
Founded in 2012, Up to Eleven was established by major shareholders Toto Wolff, René Berger, Jürgen Pansy, and Martin Pansy. Leveraging decades of mobile sector experience, the founders identified significant opportunities within the evolving mobile landscape. This insight propelled their mission: empowering entrepreneurs with strategic guidance and practical operational capabilities.
The company partners with early-stage startups seeking capital and mentorship, and corporates pursuing co-funded growth for new digital projects. Up to Eleven's vision is to foster startup excellence and expand proven mobile business models into global markets, positioning itself as a vital catalyst within the international digital startup ecosystem.
Key people at Up to Eleven.
Up to Eleven was founded in 2012 by Martin Pansy (Founder & Managing Director) and Jürgen Pansy (Founder & Strategy).
Up to Eleven was founded in 2012 by Martin Pansy (Founder & Managing Director) and Jürgen Pansy (Founder & Strategy).
Key people at Up to Eleven.
Up to Eleven has 2 tracked investments across 1 company. The latest tracked deal is $23.6M Other Equity in Nuki Home Solutions in August 2021.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Aug 9, 2021 | Nuki Home Solutions | $23.6M Other Equity | Alexander Brand | Fortuna, Venta |
| May 2, 2016 | Nuki Home Solutions | $2.3M Seed | — | Aquis Sanit r, Austria Wirtschaftsservice, Venta Beteiligungs |