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Key people at Uncommon Denominator.
Uncommon Denominator operates as an early-stage venture capital firm that strategically deploys capital into innovative companies. The firm focuses on identifying and investing in nascent consumer brands, impactful software solutions, and emerging frontier technologies. Their investment approach targets businesses exhibiting unique differentiating attributes, aiming to support ventures poised for significant market influence.
The firm was established in 2017 by David Honig, who serves as a Founder and Managing Partner. Honig brought extensive experience to the venture, having accumulated 14 years in investing across seed, early, and growth stages, including founding Vision Ventures and a tenure at Insight Venture Partners. His foundational insight centered on the demand for a dedicated firm capable of discerning and fostering "uncommon" companies within specific high-potential sectors.
Uncommon Denominator partners with ambitious founders whose ventures aim to address market gaps or redefine established categories. The firm's portfolio companies span consumer products resonating deeply with audiences, software designed to enhance business efficiency, and pioneering technologies pushing industry boundaries. Their overarching vision is to cultivate a robust ecosystem of distinctive, high-growth enterprises that drive innovation and deliver substantial value in their respective domains.
Key people at Uncommon Denominator.
Uncommon Denominator is an early-stage venture capital firm based in New York that invests primarily in consumer brands with a strong psychological impact, software companies that help businesses increase profitability or reduce costs, and occasionally in frontier technologies. Their investment philosophy centers on backing "uncommon companies" that demonstrate exceptional skill or a unique capability in a specific area, rather than simply meeting traditional criteria like strong management or product-market fit. Key sectors include consumer brands, SaaS (software as a service), fintech, and frontier tech. The firm plays a significant role in the startup ecosystem by supporting companies that combine innovative marketing or technology with deep expertise, helping them scale and influence their respective markets[1][2][3].
Founded in 2018, Uncommon Denominator was established by key partners including David Honig, Doug Perlson, Matt Evans, and Skiddy von Stade. The firm evolved with a focus on identifying startups that possess a rare skill spike or unique advantage, diverging from conventional VC approaches that emphasize standard metrics. This focus on "uncommon" qualities has shaped their investment strategy and portfolio composition. The founders bring diverse backgrounds in venture capital, entrepreneurship, and innovation, which informs their selective and nuanced approach to early-stage investing[1][6].
Uncommon Denominator rides the trend of investing in companies that combine psychological insight with technology to create differentiated consumer experiences and business efficiencies. The timing is favorable due to increasing demand for authentic consumer brands and software solutions that directly impact profitability. Market forces such as digital transformation, consumer behavior shifts, and frontier technology advancements align with their investment focus. By backing startups that excel in niche expertise, the firm influences the ecosystem by fostering innovation that challenges conventional business models and accelerates category creation[1][2][3].
Looking ahead, Uncommon Denominator is poised to continue capitalizing on emerging consumer and software trends, particularly those that leverage psychological engagement and operational efficiency. Frontier technologies remain an area of occasional but strategic interest, suggesting potential expansion into cutting-edge innovation. As market dynamics evolve, the firm’s emphasis on unique skill sets and uncommon capabilities will likely enhance its influence, helping shape new startup categories and investment paradigms. Their future trajectory will be shaped by how well they identify and nurture companies that defy standard metrics but deliver outsized impact[1][2][6].
