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Twice has raised $23.0M across 2 funding rounds.
Key people at Twice.
Twice has raised $23.0M in total across 2 funding rounds.
TWICE operates as a dedicated B2B media brand, providing critical information and resources to professionals within the technology and consumer electronics sectors. Its core offering centers around a regular publication, distributed multiple times annually, complemented by various digital platforms designed to keep industry stakeholders informed. The company delivers essential market insights, product trends, and business strategies, serving as a comprehensive knowledge hub for its audience.
The company was established in 1986 by Richard Ekstract, with Marcia Grand joining as associate publisher and Bob Gerson as editor-in-chief. Ekstract's insight stemmed from recognizing a significant unmet demand for specialized, in-depth business intelligence tailored specifically for the rapidly evolving consumer electronics trade. This foundational understanding drove the creation of a focused publication aimed at bridging information gaps within the industry.
TWICE primarily serves retailers and other business entities operating within the technology and consumer electronics landscape, empowering them with the knowledge necessary for informed decision-making. The company’s long-term vision is to remain the premier source of industry intelligence, continuously adapting its delivery methods to meet the evolving information needs of its professional readership and supporting the growth of its target markets.
Twice has raised $23.0M in total across 2 funding rounds.
Twice's investors include Accel, ACME Capital, AirAngels, Aleph VC, Alt Capital, Andreessen Horowitz, Baseline Ventures, B Capital Group, Bessemer Venture Partners, Bling Capital, Blumberg Capital, BoxGroup.
Twice was a San Francisco-based e-commerce technology company that operated an online marketplace for buying and selling secondhand apparel, making the process of selling used clothing as seamless as shopping new.[1] The platform handled pricing, shipping, merchandising, and quality vetting to ensure items met "like new" standards, serving both individual sellers and buyers of men's and women's clothing, shoes, and handbags from popular brands; it grew to over one million users before being acquired by eBay in 2015 and subsequently shut down later that year.[1]
Twice was founded in 2012 by Noah Ready-Campbell (CEO) and Calvin Young (CTO), both of whom started their careers at Google and participated in Y Combinator.[1] Noah graduated from the University of Pennsylvania’s Wharton School with a dual degree in management and technology, while Calvin earned a dual degree from the University of North Carolina at Chapel Hill.[1] The company launched with women's clothing, expanded to women's shoes and handbags in October 2014, and entered menswear in January 2015, achieving rapid user growth backed by $23.1 million from investors including Andreessen Horowitz, SV Angel, and IA Ventures.[1]
Twice rode the early wave of the circular economy and secondhand e-commerce boom, capitalizing on rising consumer demand for sustainable fashion amid growing awareness of fast fashion's environmental impact.[1] Its timing aligned with the mid-2010s marketplace explosion (e.g., post-Poshmark, pre-Depop dominance), where tech enabled vetted resale to mimic new retail experiences, influencing platforms like ThredUp and eBay's later refurbished goods push.[1] By proving scalable logistics for used apparel, Twice contributed to normalizing high-quality resale tech, paving the way for today's $200B+ global secondhand market projected to grow amid economic pressures and sustainability trends.
Post-2015 eBay acquisition and shutdown, Twice's model lives on through integrated resale features on major platforms, underscoring its lasting influence on vetted secondhand tech.[1] Looking ahead, expect its playbook—AI-driven pricing, automated vetting, and seamless UX—to shape AI-enhanced resale giants amid a projected doubling of the resale market by 2030, driven by Gen Z preferences and supply chain shifts. Twice exemplified how tech startups can disrupt retail norms, proving acquisition value in scaling consumer marketplaces.
Key people at Twice.
Twice has raised $23.0M across 2 funding rounds. Most recently, it raised $19.0M Series B in January 2014.