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Tubular Labs is a company.
Tubular Labs has raised $42.6M across 7 funding rounds.
Key people at Tubular Labs.
Tubular Labs has raised $42.6M in total across 7 funding rounds.
Tubular Labs delivers social video intelligence, providing a comprehensive platform for measurement and analytics across diverse social media channels. Its offerings, including Tubular Intelligence and Audience Ratings, enable clients to analyze audience behavior, assess content performance, and identify emerging market trends. The platform serves as a critical resource for strategic decision-making in the dynamic social video ecosystem.
Allison Stern and Robert Gabel co-founded Tubular Labs in 2012, recognizing a growing need for specialized data and insights in the burgeoning social video space. Their foundational insight was that traditional content metrics were insufficient to understand the complexities of audience engagement and evolving content consumption patterns on social platforms.
The company's clientele spans media organizations, established brands, and marketing agencies, all of whom leverage its data to refine their social video strategies. Tubular Labs is committed to transforming raw social video data into actionable intelligence, guiding businesses to construct effective content playbooks and consistently achieve their audience engagement objectives.
Key people at Tubular Labs.
Tubular Labs is a social video intelligence platform that analyzes audience interests, behaviors, and content performance across platforms like YouTube, Instagram, Facebook, Twitch, and TikTok[1][2][3][6]. It serves media companies, brands, and agencies by providing tools for content strategy, influencer identification, competitive intelligence, advertising optimization, and market insights, solving the challenge of understanding vast social video ecosystems to drive data-driven growth[1][2][3][6]. Founded in 2012 and headquartered in Mountain View, California, the company has raised $33.5M–$35.65M, employs around 121 people globally, generates approximately $24.9M in annual revenue, and was acquired by Chartbeat in March 2023[1][3][4][5].
Tubular Labs was founded in 2012 in San Francisco (later moving headquarters to Mountain View, California) as a pioneer in social video analytics, initially focusing on insights from emerging platforms[1][3][4][5]. Key details on specific founders are not detailed in available sources, but the company quickly evolved from video performance tracking to a comprehensive intelligence suite, leveraging AI, machine learning, and human analysis on billions of videos[2][3][6]. Early traction came from partnerships like becoming a YouTube Measurement Program member and Facebook Measurement Partner, enabling it to power decisions for major brands amid the rise of social video; it expanded globally with offices in the US, UK, Ukraine, and Singapore, culminating in its 2023 acquisition by Chartbeat[1][2][3].
Tubular Labs rides the explosive growth of social video, where platforms like TikTok and YouTube dominate consumer attention, with video comprising over 80% of internet traffic and short-form content reshaping marketing[2][6]. Timing aligns with post-2020 surges in creator economies and influencer marketing, amplified by AI-driven personalization amid privacy shifts away from cookies[3][6]. Favorable market forces include rising ad spend on social video (projected to exceed $100B globally) and demand for compliant, first-party data analytics[1][7]. It influences the ecosystem by enabling media giants to compete with tech platforms, democratizing insights for brands, and setting standards as an official measurement partner, fostering a more efficient $500B+ digital content economy[2][3][6].
Post-2023 acquisition by Chartbeat, Tubular Labs is positioned to integrate deeper with web analytics, expanding into holistic media intelligence amid AI video generation and evolving platform algorithms[1][2]. Trends like live streaming commerce, creator-fan economies, and multimodal AI search will shape its trajectory, demanding even larger-scale, real-time insights. Its influence may grow by powering enterprise tools for emerging platforms (e.g., beyond TikTok to VR/AR video), solidifying its role as the go-to for social video dominance and helping clients navigate a fragmented, data-rich landscape[2][6][7]. This builds on its foundational strength in unifying the "remarkably relevant" amid fast-moving content wars.
Tubular Labs has raised $42.6M in total across 7 funding rounds.
Tubular Labs's investors include Rick Scanlon, Innovation Endeavors, InterWest, Canaan Partners, FirstMark Capital, Warren Lee, Roger Ehrenberg, Lerer Hippeau, Tim McDonough, AME Cloud Ventures, Amplify.LA, Bessemer Venture Partners.
Tubular Labs has raised $42.6M across 7 funding rounds. Most recently, it raised $10.0M Other Equity in June 2016.