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THIS is a technology company.
THIS develops and produces highly realistic plant-based meat alternatives, meticulously engineered to mimic the taste, texture, and overall experience of traditional meat. The company utilizes advanced food technology to create products that appeal widely, with a particular focus on satisfying consumers accustomed to conventional meat dishes. Their range encompasses various formats designed to integrate seamlessly into everyday cooking and dining experiences.
The company was co-founded in 2019 by Andy Shovel and Pete Sharman, who previously operated a burger restaurant chain. Their shared experience in the food industry provided a critical insight into the sensory expectations of meat consumers. This understanding fueled their mission to develop plant-based options that could genuinely entice meat-eaters and expand the appeal of plant-based diets beyond existing vegan and vegetarian markets.
THIS aims to serve a broad customer base, including flexitarians and those seeking to reduce their meat consumption without compromising on flavor or culinary satisfaction. The company’s long-term vision is to be a driving force in Europe’s transition towards more sustainable food systems. By continually innovating their product line, THIS seeks to make plant-based eating an effortless and enjoyable choice for a wider audience.
THIS has raised $67.4M across 9 funding rounds.
THIS has raised $67.4M in total across 9 funding rounds.
THIS has raised $67.4M in total across 9 funding rounds.
THIS's investors include ITV, Planet First Partners, Lever VC, BGF, Business Growth Fund, Seedcamp, Specialist VC, Artis Kehris, Henry Nilert, #ANGELS (Hashtag ANGELS), Haystack, Liquid 2 Ventures.
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THIS has raised $67.4M across 9 funding rounds. Most recently, it raised $1.9M Other Equity in November 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 8, 2024 | $1.9M Other Equity | ITV | |
| Jun 17, 2024 | $25.3M Series C | Planet First Partners | |
| Mar 5, 2024 | $1.3M Other Equity | ||
| Jun 23, 2022 | $7.1M Other Equity | ||
| Jun 1, 2021 | $15.0M Series A | Lever VC, BGF | Business Growth Fund |
| Aug 12, 2020 | $4.7M Other Equity | ||
| Mar 20, 2020 | $5.5M Seed | ||
| Jan 1, 2020 | $6.0M Seed | Seedcamp, Specialist VC, Artis Kehris, Henry Nilert | |
| Aug 1, 2015 | $610K Seed | #ANGELS (Hashtag ANGELS), Haystack, Liquid 2 Ventures, Y Combinator, Chloe Sladden, Hong Q., Knight Foundation, Matter Venture Partners, The New Republic Fund |