THIS

THIS develops and produces highly realistic plant-based meat alternatives, meticulously engineered to mimic the taste, texture, and overall experience of traditional meat. The company utilizes advanced food technology to create products that appeal widely, with a particular focus on satisfying consumers accustomed to conventional meat dishes. Their range encompasses various formats designed to integrate seamlessly into everyday cooking and dining experiences.

The company was co-founded in 2019 by Andy Shovel and Pete Sharman, who previously operated a burger restaurant chain. Their shared experience in the food industry provided a critical insight into the sensory expectations of meat consumers. This understanding fueled their mission to develop plant-based options that could genuinely entice meat-eaters and expand the appeal of plant-based diets beyond existing vegan and vegetarian markets.

THIS aims to serve a broad customer base, including flexitarians and those seeking to reduce their meat consumption without compromising on flavor or culinary satisfaction. The company’s long-term vision is to be a driving force in Europe’s transition towards more sustainable food systems. By continually innovating their product line, THIS seeks to make plant-based eating an effortless and enjoyable choice for a wider audience.