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The Zero Proof operates an e-commerce platform and distribution network exclusively for non-alcoholic beverages. It curates a diverse catalog including alcohol-free wines, spirits, beers, cocktails, and functional drinks. This specialized marketplace simplifies discovery and procurement of premium alternatives for consumers and businesses alike, offering a comprehensive selection from various brands.
Founded in 2019 by Sean Goldsmith and Trevor, the company stemmed from the co-founders' personal recognition of growing demand for sophisticated alcohol-free choices. Their insight addressed a fragmented market, inspiring them to create a centralized resource for the burgeoning mindful drinking movement, driven by a desire for more intentional consumption.
The Zero Proof serves individuals and commercial establishments seeking to integrate non-alcoholic options into their lifestyles and offerings. Its mission is to broaden accessibility to diverse, premium products, promoting intentional beverage consumption. The company envisions itself as the definitive destination for the mindful drinking community, continuously evolving its curated selection to meet expanding preferences.
The Zero Proof has raised $2.0M across 1 funding round.
The Zero Proof has raised $2.0M in total across 1 funding round.
The Zero Proof has raised $2.0M in total across 1 funding round.
The Zero Proof's investors include Overline VC.
The Zero Proof is an Atlanta-based e-commerce retailer, importer, and wholesaler specializing in premium non-alcoholic beverages, including wines, spirits, beers, and ready-to-drink options that mimic alcoholic drinks' taste and experience.[1][3][4] Founded in 2019, it serves health-conscious consumers seeking alcohol-free alternatives for personal use, social events, or mindful lifestyles, curating over 400 products from 70+ brands plus private labels like Saint Viviana wine and Lapo’s Negroni.[1][2][4] The company solves the problem of limited, low-quality non-alcoholic options by offering expert curation, editorial content, recommendations, and a subscription Wine Club launched in 2025, driving 3.5x year-over-year growth through DTC and B2B channels.[2][4]
With $5M raised in a Series A round from investors like Asahi Group Holdings, Springdale Ventures, and Overline VC, The Zero Proof has scaled from a 2020 blog and 2021 e-commerce launch with three products to the largest U.S. online retailer in the category, distributing to 500+ retailers nationwide and generating ~$8M in revenue.[1][2][5]
The Zero Proof was founded in 2019 by Sean Goldsmith and Trevor Wolfe, two friends in Atlanta dissatisfied with hangovers, low energy, and unfulfilling nights out, prompting their shift to alcohol-free living.[1][2][3] After experiencing better sleep, clarity, and productivity within a month, they discovered poor non-alcoholic bar options like ginger ale or overly sweet drinks, inspiring them to create a resource for premium alternatives.[3]
Starting as a 2020 blog, it evolved into e-commerce in 2021 with three products, rapidly expanding amid rising wellness demand; pivotal moments include integrating with Stord for order management to boost reliability and volume, and launching the TZP Wine Club in May 2025 as wine sales surged to 80% of revenue (from 5% initially).[2][4]
The Zero Proof rides the explosive sober-curious and wellness trend, fueled by health-focused consumers prioritizing clarity, productivity, and mindful socializing amid a $1.8B U.S. non-alcoholic market projected for rapid growth.[2][3][5] Timing is ideal post-2019 founding, aligning with post-pandemic lifestyle shifts and wine's dominance (80% of sales by 2025), amplified by e-commerce scalability and DTC subscriptions.[4]
It leverages tech like Stord's OMS for B2B/DTC integration, real-time analytics, and multi-node expansion potential to Europe, reducing transit times and enhancing consumer experience in a fragmented category.[2] By curating, importing, and distributing, it influences the ecosystem as the go-to platform, educating retailers and consumers while driving category maturation through private labels and data insights.[1][4]
The Zero Proof is primed to solidify dominance in non-alcoholic beverages via Wine Club scaling, European expansion through Stord's network, and further private-label innovation amid sustained wellness demand.[2][4] Trends like health-driven moderation and premiumization will propel growth, potentially evolving its influence from retailer to category shaper with more tech-enabled personalization and global reach. This positions it as the definitive destination for mindful drinkers, transforming "zero proof" from niche to mainstream.
The Zero Proof has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2022 | $2.0M Seed | Overline VC |
