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The Six Bells has raised $6.2M across 1 funding round.
Key people at The Six Bells.
The Six Bells has raised $6.2M in total across 1 funding round.
The Six Bells operates as a retailer of curated, country-inspired homewares and lifestyle goods. It offers a distinct collection of decor and functional items, sourced primarily from small, independent brands. These products infuse living spaces with rustic charm, appealing to a preference for comfortable, pastoral environments.
Audrey Gelman, co-founder of The Wing, established The Six Bells in 2021. Her venture recognized a demand for folksy, country-style decor, crafting a retail experience rooted in a nostalgic, rural atmosphere despite its Brooklyn base. Gelman leveraged her entrepreneurial background to build the brand's distinctive identity and market presence.
The company serves consumers integrating artisan-sourced, traditional design elements into their homes. The Six Bells envisions becoming a premier destination for cultivating a "cottagecore" aesthetic. It meticulously curates inventory to offer a complete lifestyle proposition, continuously enhancing this unique brand experience for its dedicated customer base.
Key people at The Six Bells.
The Six Bells is a curated country-inspired homeware and decor company based in Brooklyn, New York, that offers hand-picked antiques and products from small, independent brands and artisans from small towns worldwide. It serves customers seeking nostalgic, cozy, and slower-paced lifestyle aesthetics through unique home goods that evoke a romanticized rural past. The company solves the problem of fast-paced modern living by providing an antidote through its carefully curated collection that brings charm and warmth into urban homes, reflecting a cottagecore style. The Six Bells has gained momentum by blending storytelling, artisanal craftsmanship, and a strong brand narrative that connects customers to a fictional village world, enhancing the shopping experience[1][2][3].
The Six Bells was founded by Audrey Gelman, a well-known entrepreneur and former CEO of The Wing, who has a background in social spaces and design. The idea emerged from Gelman’s love of the past and desire to create a physical and narrative space that contrasts with the rapid pace of city life. The brand story centers on Barrows Green, a fictional English countryside village, which inspires the product selection and overall aesthetic. Early traction came from Gelman’s ability to combine storytelling with a tangible retail experience, attracting customers interested in nostalgia and artisanal quality. The company also plans to expand into hospitality with The Six Bells Country Inn opening in 2025, further deepening the immersive experience[1][3][4][5].
The Six Bells rides the growing trend of *cottagecore* and nostalgia-driven consumerism, where urban consumers seek slower, more meaningful lifestyle choices through home decor and experiences. The timing is favorable as many people look for comfort and connection in a post-pandemic world, turning to artisanal and small-batch goods as an alternative to mass production. The company influences the broader ecosystem by championing small makers and creating a brand that blends retail with storytelling and experiential elements, setting a model for lifestyle brands that combine commerce with narrative immersion[1][3][4].
Looking ahead, The Six Bells is poised to expand its influence by launching The Six Bells Country Inn, which will extend its brand story into hospitality, offering customers a physical retreat aligned with its aesthetic and values. Trends such as the continued desire for authenticity, slow living, and experiential retail will shape its journey. The company’s blend of storytelling, artisanal curation, and lifestyle branding positions it well to deepen its cultural impact and grow its community of enthusiasts seeking refuge from fast-paced urban life[4][5]. This evolution ties back to its founding mission of making homes and experiences that serve as an antidote to modern speed and complexity.
The Six Bells has raised $6.2M in total across 1 funding round.
The Six Bells's investors include Female Founders Fund, Lerer Hippeau, Brian Chesky.
The Six Bells has raised $6.2M across 1 funding round. Most recently, it raised $6.2M Venture Round in February 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 2, 2026 | $6.2M Venture Round | Female Founders Fund, Lerer Hippeau | Brian Chesky |
