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The Hotels Network develops a direct booking growth platform designed for the hospitality sector. This technology empowers hotels to enhance their online presence through extreme personalization, engaging visitors throughout the booking journey with tailored experiences. Its suite of tools aims to attract prospective guests, convert them into direct bookings, and ultimately optimize revenue for hotel operators.
The company was co-founded in 2015 by Juanjo Rodriguez and Laura Martinez Celada. Their foundational insight stemmed from recognizing the critical need for hotels to improve their direct booking channels in a competitive digital landscape. They sought to address this by providing sophisticated, user-centric tools that were previously less accessible to individual hotel properties.
The platform serves hotels globally, enabling them to gain greater control over their distribution strategies. The Hotels Network’s long-term vision centers on continuously innovating personalization technologies to empower hotels worldwide, ensuring they can effectively compete and grow their direct booking business by delivering exceptional online experiences to guests.
The Hotels Network has raised $14.8M across 3 funding rounds.
The Hotels Network has raised $14.8M in total across 3 funding rounds.
The Hotels Network (THN) is a Barcelona-based technology company founded in 2015 that builds a full-stack growth platform to boost direct hotel bookings through AI-driven personalization, analytics, and benchmarking tools.[1][3][6][7] It serves over 20,000 hotels across more than 100 countries, including major brands like Minor Hotels, One&Only Resorts, H World International, and Preferred Hotels & Resorts, solving the problem of hotels losing direct revenue to online travel agencies (OTAs) by enabling personalized user experiences that attract, engage, and convert guests.[1][2][6] Key products include Predictive Personalization (using machine learning to tailor messages and offers), BenchDirect (first direct-channel benchmarking for competitive insights), Oraculo, SafeDirect, and KITT AI agent, delivering an average 32% uplift in direct bookings with immediate ROI and no warm-up period.[1][3][6][8] Now a Lighthouse company post-acquisition, THN has reached Series B stage with 51-200 employees and awards like best direct booking tool for 2024.[3][6]
The Hotels Network emerged in 2015 when founder and CEO Juanjo Rodriguez identified a critical gap in hospitality tech: hotels lagged behind large OTAs in delivering personalized, high-quality online booking experiences.[6][7] Rodriguez and his international team, with expertise in hospitality, product design, AI, and consumer marketing, set out to bridge this divide, creating a "Direct Growth" category in hotel tech focused on extreme personalization for any hotel size.[1][7] Early traction came from integrating seamlessly with existing hotel websites, regardless of tech provider, leading to rapid adoption—growing from serving thousands to over 20,000 hotels globally.[3][6][7] Pivotal moments include product launches like BenchDirect and recognition for innovations, culminating in Lighthouse's acquisition to amplify AI capabilities and scale direct booking strategies worldwide.[6]
THN rides the wave of AI personalization in hospitality, where hotels counter OTA dominance by reclaiming direct revenue amid rising digital guest expectations for tailored experiences.[1][6][7] Timing aligns with post-pandemic travel recovery and AI maturation, as real-time data and machine learning enable "extreme personalization" that OTAs pioneered but hotels can now match via cloud-based platforms.[2][6] Market forces like pricing intelligence demand, benchmarking needs, and direct-channel optimization favor THN, influencing the ecosystem by setting a new standard for integrated tools—now amplified by Lighthouse's suite, empowering hoteliers globally to boost revenue and guest relationships.[6]
With Lighthouse's backing, THN is poised to dominate direct growth tech, expanding AI agents like KITT and BenchDirect amid surging hospitality digitization.[6][8] Trends like advanced predictive analytics and cross-channel AI will propel further adoption, potentially doubling client base as hotels prioritize direct revenue in a competitive market. Its influence will evolve from innovator to ecosystem leader, redefining hotel-OTA dynamics and delivering sustained 30%+ booking gains—solidifying THN's role in empowering hotels to own the guest journey.[1][3][6]
The Hotels Network has raised $14.8M in total across 3 funding rounds.
The Hotels Network's investors include Elaia Partners, 50 Partners Impact, Celine Lazorthes, Oleg Tscheltzoff, 4Founders Capital, Antonio Gimenez de Cordoba, Javier Perez-tenessa, James Currier, BoxGroup, Daffy, iNovia Capital, Next Play Ventures.
The Hotels Network has raised $14.8M across 3 funding rounds. Most recently, it raised $11.0M Series B in June 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2020 | $11.0M Series B | Elaia Partners | 50 Partners Impact, Celine Lazorthes, Oleg Tscheltzoff, 4Founders Capital, Antonio Gimenez de Cordoba |
| Apr 3, 2018 | $3.7M Other Equity | Antonio Gimenez de Cordoba | Javier Perez-tenessa, James Currier |
| Oct 1, 2015 | $50K Seed | BoxGroup, Daffy, iNovia Capital, Next Play Ventures, NFX, Obvious Ventures, Phenomenal Ventures, SV Angel, The General Partnership, Thirty Five Ventures, Halle Tecco, Steve Barham |
