SuperZop

High-Level Overview

SuperZop is a B2B agri-tech startup that operates a commerce platform connecting small retailers, kirana stores, and restaurants directly to farmers, mills, and farmer producer organizations (FPOs) for staples and farm products.[1][2][3] It serves over 20,000 retailers in regions like Mumbai and Pune by enabling app-based ordering, AI-driven quality assessment, 48-hour delivery from state-of-the-art warehouses, and features like lower prices via middlemen elimination, cheaper credit, and 24/7 AI support.[1][2] The platform solves supply chain inefficiencies in India's unorganized retail sector, reducing working capital needs and ensuring high-quality commodities through proprietary AI/ML for grading, real-time analysis, and logistics optimization.[1][3] SuperZop has shown strong growth, with revenue exceeding ₹163.9 Cr in FY24, 91 employees, $23.16M+ in total funding (including a recent Series B in June 2025), and expansion across 13 states.[2][4]

Origin Story

Founded in 2016 as Retranz Infolabs Pvt Ltd in Mumbai (with some sources noting Ahmedabad ties), SuperZop was started by Darshan Krishnamurthy, Raghuveer Allada, and Prithwi Singh—alumni of IIMA and XLRI with over 25 years of combined retail industry experience.[1][2][4] The idea emerged from a passion to transform India's fragmented agri-supply chain and unorganized retail, initially focusing on direct farm-to-retailer connections for staples procurement.[1][2][4] Early traction came via its mobile app for easy ordering in local languages, quality tech, and quick delivery, leading to 20k+ retailer adoption in Mumbai/Pune and a $4M Series A in 2021 from Incofin’s India Progress Fund; this built momentum toward broader scaling and a Series B in 2025.[1][2][4]

Core Differentiators

• AI/ML-Powered Quality Control: Proprietary deep learning algorithms for real-time grain analysis, product grading, and visualization, ensuring high-quality staples sourced directly from farmers/FPOs/mills.[1][2][3]
• Seamless User Experience: Simple mobile app in local languages with personalized recommendations, multiple payment options (including SuperKredit financing), no-questions-asked returns, and 24/7 AI customer support.[1]
• Efficient Logistics and Pricing: Vehicle routing algorithms for optimized transport, 48-hour delivery from advanced warehouses, and cost savings by cutting middlemen, plus reduced working capital via frequent small orders.[1][3]
• Branded Products and Ecosystem: Building Khetika as India's future staples brand with FSSC-certified packing; supports digital/cashless payments and integrates MSMEs, processors, and retailers.[1][2]
• Tech Stack and Scale: In-house AI for supply management; serves 20k+ retailers across 13 states with strong funding backing operational growth.[2][3][4]

Role in the Broader Tech Landscape

SuperZop rides the agri-tech boom in India, addressing a $400B+ unorganized retail market fragmented by inefficient supply chains, post-harvest losses, and quality issues for staples.[1][2] Timing aligns with digital India initiatives, rising smartphone penetration among kiranas (over 12M stores), and government pushes for FPOs, enabling tech-driven disintermediation.[2][4] Market forces like inflation-sensitive pricing, demand for traceable quality amid food safety concerns, and fintech integration (e.g., credit access) favor its model, while AI logistics counters rural-urban transport challenges.[1][3] It influences the ecosystem by empowering farmers with better sales channels, boosting retailer margins, and integrating MSMEs—paving the way for organized B2B commerce in agri, much like Udaan or Ninjacart but staples-focused.[2]

Quick Take & Future Outlook

SuperZop is poised for hypergrowth, leveraging its Series B funding to expand Khetika branding nationwide, deepen AI for predictive procurement, and enter new categories beyond staples.[1][4] Trends like AI in agriculture, quick commerce spillover to B2B, and sustainable sourcing will shape its path, potentially hitting unicorn status amid India's agri-digitization wave.[4] Its influence may evolve from regional disruptor to national staples leader, redefining farm-to-fork efficiency and retailer empowerment—echoing its founding mission to make unorganized retail competitive.[1][2]