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Superfiliate is a technology company.
Superfiliate provides a comprehensive platform designed to manage and scale influencer, affiliate, and referral marketing programs. It unifies these efforts across major commerce and social media channels like Shopify, Meta Partnership Ads, and TikTok Shop. The platform offers automated creator discovery, recruitment, and program management, enabling brands to leverage authentic word-of-mouth marketing efficiently.
Co-founded by Andy Cloyd and Anders Bill around 2021, Superfiliate arose from the insight that brands struggled with fragmented creator and affiliate marketing initiatives. Cloyd and Bill identified a need for a unified solution to consolidate these efforts, enabling scalable and authentic relationships with creator communities without inefficient manual processes or siloed tools.
The platform primarily serves direct-to-consumer (DTC) and consumer packaged goods (CPG) brands aiming to amplify reach through creator collaborations. Superfiliate’s vision is to establish creator partnerships as a primary, measurable growth lever, transforming brand advocacy into consistent revenue by fostering enduring relationships with creators and consumers alike.
Superfiliate has raised $3.0M across 1 funding round.
Superfiliate has raised $3.0M in total across 1 funding round.
Superfiliate is a technology company building a unified platform for ecommerce brands to manage word-of-mouth marketing through referral, ambassador, influencer, and affiliate programs.[1][2][4] It serves DTC and CPG brands by solving fragmented partner management—centralizing tools like cobranded landing pages, product gifting, automated payments, rewards, social listening, and analytics into one dashboard, with seamless integrations for Shopify, Klaviyo, Recharge, and more.[1][3][4] This streamlines end-to-end campaigns, turning shared links into personalized, conversion-optimized pages that boost partner satisfaction, retention, and sales while reducing CAC amid rising ad costs.[2][5][6]
The platform powers growth for brands like MUDWTR, Dr. Squatch, and Florence by Mills, with quick setup under 15 minutes and no developer needed, enabling scalable acquisition, loyalty, and performance tracking.[4][7]
Superfiliate was founded in 2021 in Venice, CA (later LA-based), amid iOS14's privacy changes and surging customer acquisition costs that strained traditional paid channels.[5][6][7] Co-founders Andy Cloyd (initial driver, post-investing in ecommerce), Dan McCormick (CEO), Andrew Case, and Zach Ao drew from expertise in ecommerce, marketing, influencer partnerships, and tech development.[1][5][6] They identified a gap after auditing creator tools: outdated affiliate links lacked personalization, innovation, and brand control, forcing fragmented management across teams and apps.[6][7]
Pivotal early traction came from consolidating channels into a "single pane of glass" for performance, payouts, and programs, attracting flagship merchants and leading to a $2M raise (followed by $3M seed).[6][7] This validated their mission to modernize influencer infrastructure for authentic, scalable partnerships.[5]
Superfiliate rides the shift from paid ads to authentic word-of-mouth marketing, amplified by iOS14+ privacy rules, zero-party data mandates, and creator economy growth.[5][6] Timing is ideal as ecommerce CAC climbs and consumers trust influencers/peers over ads—cobranding bridges this by personalizing experiences, boosting LTV through subscriptions and loyalty.[3][4] Market forces like Shopify's dominance and rising DTC sophistication favor its integrations, positioning it as infrastructure for "program-based" scaling across customers, creators, and experts.[5]
It influences the ecosystem by consolidating fragmented tools, enabling brands to activate communities efficiently—saving costs, unifying teams, and setting a standard for innovative affiliate tech amid commoditized alternatives.[2][6]
Superfiliate is primed to dominate as influencer marketing matures into enterprise infrastructure, with its $3M seed fueling GTM expansion and team growth to onboard more brands.[7] Trends like AI-driven personalization, multi-platform commerce (TikTok Shop, YouTube), and subscription retention will amplify its edge, potentially evolving into full lifecycle platforms spanning acquisition to advocacy.[3][8] Expect deeper integrations, global scaling, and AI analytics to cement its role—transforming how brands turn partners into profit engines, much like it did post-iOS14.
Superfiliate has raised $3.0M in total across 1 funding round.
Superfiliate's investors include Hawke Ventures, Vanterra Ventures, 10X Capital, Access Biotechnology, AirAngels, Awesome People Ventures, Darling Ventures, Jlabs, LAUNCH, Menlo Ventures, Passion Capital, QEY Capital.
Superfiliate has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2023 | $3.0M Seed | Hawke Ventures, Vanterra Ventures | 10X Capital, Access Biotechnology, AirAngels, Awesome People Ventures, Darling Ventures, Jlabs, LAUNCH, Menlo Ventures, Passion Capital, QEY Capital, SuperAngel.Fund, Velo Capital Partners LLP, Abdul Hye, Baron Davis, Bobby Goodlatte, Jonathan Wasserstrum, Niklas Jansen, Scott Belsky, Shane Neman, Siqi Chen, Steven Sinofsky, Victoria van Lennep, Vishal Rao, Ben Zises, Chris Quinn, Jesse Pujji, Nik Sharma, Pierson Krass, R^2, Revolution, Sandbox Studio Investments |