SportsDynamics

High-Level Overview

SportsDynamics is a Paris-based deep-tech SaaS startup founded in 2019, specializing in sports analytics for professional football clubs, leagues, federations, and media. It offers GaTa by SportsDynamics, a platform that uses patented motion physics technology—developed with CNRS and École Polytechnique—to generate customizable, dynamic performance indicators from tracking and event data, revealing "invisible dynamics" like on- and off-ball movements.[1][2][5] Serving clients such as Bundesliga champions Bayer 04 Leverkusen, TSG 1899 Hoffenheim, Ligue 1 clubs like RC Lens and Olympique Lyonnais, and the Croatian national team, it solves the problem of manual tagging inefficiencies by automating advanced, unbiased KPIs and bespoke dashboards, enabling deeper tactical analysis and data-driven decisions.[3][4][5] With 28 employees and growing international traction across major leagues, SportsDynamics is expanding ambitions beyond football into other sports and verticals like entertainment and betting.[1][2]

Origin Story

SportsDynamics emerged from sports physics research led by one of its two co-founders, with the core patented methodology co-developed alongside CNRS (France's National Centre for Scientific Research) and École Polytechnique, Europe's top engineering school.[1][5] Founded in 2019 in Paris by Arnaud Santin (CEO with over 12 years in the sports industry) and Vincent Bacot, the company quickly gained traction through its scientific foundation in motion physics, transitioning academic research into a commercial SaaS platform.[2][5] Pivotal early moments include partnerships with elite clubs like Bayer Leverkusen and Hoffenheim, and high-profile endorsements, such as Croatian national team coach Zlatko Dalić crediting their analytics for World Cup success in Qatar, leading to contract extensions.[5]

Core Differentiators

• Patented Motion Physics Technology: Delivers scientific, dynamic KPIs (e.g., evolved on/off-ball metrics) from any tracking or event data, agnostic to providers, eliminating manual tagging and bias for automated, unbiased insights.[1][5]
• Customizable and Automated Platform: Users create unique KPIs online, generate bespoke dashboards, and access comprehensive reporting/audit tools, saving time for deeper analysis.[1][5]
• Proven Elite Traction: Trusted by Bundesliga, Ligue 1, and Eredivisie clubs (e.g., Feyenoord), plus national teams, with certifications positioning it as a forefront data provider.[4][5]
• International Scalability: Operates across major global leagues, with backing from accelerators like Berkeley Skydeck, blending French research rigor with broad market reach.[2][5]

Role in the Broader Tech Landscape

SportsDynamics rides the sports analytics revolution, fueled by tracking data proliferation and AI-driven insights in football, where clubs seek edges in tactics, scouting, and broadcasting amid rising data volumes from wearables and cameras.[1][3] Timing is ideal post-2022 World Cup, as federations and media demand advanced metrics beyond basic stats, amplified by market forces like Ligue 1's McDonald's sponsorships and Bundesliga competitiveness.[5] It influences the ecosystem by standardizing dynamic evaluations, certifying data providers, and enabling leagues/media to monetize analytics—pushing competitors toward physics-based innovation over legacy tagging.[1][5]

Quick Take & Future Outlook

SportsDynamics is poised for explosive growth by penetrating more leagues, sports (e.g., basketball, tennis), and adjacencies like betting/sponsorship, leveraging its patented edge amid AI-enhanced tracking booms.[1][2] Trends like real-time global data integration and immersive fan experiences will amplify demand, potentially evolving it into a multi-sport analytics leader with VC-fueled expansion. As football's data landscape matures, its scientific moat positions it to redefine "invisible dynamics," circling back to its research-born mission of empowering experts with revolutionary tools.[5]