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Key people at Soriana.
Soriana was founded in 1968 by Armando Martín Borque (Founder).
Organización Soriana is a major Mexican public company, operating an extensive retail network nationwide. It offers a comprehensive range of consumer goods, including groceries, fresh produce, and general merchandise. Managing diverse store formats like hypermarkets and supermarkets, it strategically serves communities across Mexico via an integrated platform.
Soriana began in 1905 as "La Soriana," a Torreón fabric store founded by Pascual Borque. The pivotal shift to modern retail commenced in 1968, led by brothers Francisco Martín Borque and Armando Martín Borque. Their key insight was pioneering the self-service supermarket model, capitalizing on Mexico's organized retail market.
Soriana serves a broad base of Mexican consumers, offering accessible retail solutions for daily needs. Its vision aims for national retail leadership by adapting its business model and expanding market presence. The company strives to deliver consistent value and convenience, enhancing the shopping experience and reinforcing its vital economic role.
Soriana was founded in 1968 by Armando Martín Borque (Founder).
Organización Soriana S.A.B. de C.V. (Soriana) is a leading Mexican retail company operating grocery, department, and price club stores nationwide, with over 805 locations across formats like Soriana Híper, Soriana Súper, Soriana Mercado, Soriana Express, and City Club.[1][2] Headquartered in Monterrey, it serves retail and wholesale customers with food, clothing, general merchandise, health products, and basic services through physical stores, an e-commerce platform (Soriana.com), and a logistics network of 14 distribution centers spanning 282 municipalities in all 32 states, employing over 86,000 people.[2][3] Publicly listed on the Mexican Stock Exchange since 1987 under ticker Soriana, it generated around $7.1 billion USD in revenue primarily from food and agriculture sales in recent years, competing strongly in Mexico's consumer goods sector while diversifying via commercial leasing and development.[1][3][4]
Soriana's growth stems from a multi-format strategy covering 4 million square meters of sales floor, with key formats including 368 Soriana Híper, 162 Soriana Mercado, and 39 City Club stores as of late 2023, bolstered by online sales of non-food items like electronics and health products.[2][3]
Soriana's roots trace to 1905, when Pascual Borque founded "La Soriana," a fabric sales business in Torreón, Coahuila.[5] The modern company emerged in 1968 with the establishment of its first self-service store in the same city, marking its entry into retail.[1][2] Headquartered initially in Torreón before shifting corporate offices to Monterrey and Mexico City, Soriana listed on the Mexican Stock Exchange in 1987, fueling expansion.[2] Pivotal growth came through acquiring and developing multi-format chains, building a nationwide presence with over 800 stores, a robust logistics network, and a workforce exceeding 86,000 by 2023.[2]
Soriana anchors Mexico's retail sector amid rising e-commerce and omnichannel trends, integrating its robust online platform (Soriana.com) with physical stores to capture digital grocery and non-food sales growth.[1][3] Timing aligns with Mexico's expanding middle class, urbanization, and post-pandemic shifts to convenience formats like Express stores and delivery, where market forces like nearshoring and consumer spending favor domestic giants over imports.[2][4] It influences the ecosystem by sustaining local supply chains, employing 86,000+ workers, and competing with players like Walmart, while its logistics prowess supports food security in underserved municipalities.[2][3]
Soriana's scale positions it to capitalize on Mexico's retail digitalization, potentially expanding e-commerce, private-label products, and wholesale via City Club amid inflation-resilient grocery demand. Trends like AI-driven inventory, sustainability benchmarks (despite current low rankings), and economic recovery will shape growth, with influence growing through acquisitions or partnerships in a consolidating market.[3] As a retail cornerstone since 1968, Soriana remains pivotal for accessible consumer goods in Mexico's dynamic economy.[1][2]
Key people at Soriana.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Aug 1, 2025 | Nauta | $7.0M Seed | Camila Saruhashi, Predictive VC | QED Investors, Simon Borrero, Juan Jose Gonzales, Waikit L. |
