ScorePlay

# ScorePlay: AI-Powered Sports Media Infrastructure

High-Level Overview

ScorePlay is an AI-powered media infrastructure platform designed specifically for sports organizations to automate the centralization, tagging, and distribution of digital content.[2] Founded in 2021 by Victorien Tixier (CEO) and Xavier Green (CTO), the company addresses a critical inefficiency in the sports industry: teams and leagues still rely on fragmented, outdated tools to manage their rapidly expanding content needs across broadcast, digital, and media platforms.[2]

The platform serves over 200 leading sports organizations worldwide, including 50+ U.S. teams (NBA and NHL franchises), 100+ European clubs (Premier League, LaLiga, Bundesliga), and 50+ leagues and federations (MLS, NWSL, international basketball, volleyball, and skiing bodies).[2] ScorePlay has maintained a perfect client retention rate since inception, with growth primarily driven by client trust and recommendations.[2] The company recently raised $13 million in Series A funding, led by Harry Stebbings of 20VC, with backing from prominent investors including Kevin Durant, Alexis Ohanian, and elite athletes like Cody Gakpo and Mario Götze.[2][4]

Origin Story

The founding story reflects a practical frustration with sports industry inefficiency. Victorien Tixier and Xavier Green, inspired by their experience in the media space and their passion for sports, realized that football clubs were still using hard drives and wasting significant time searching for and distributing photos and videos to athletes.[5] Despite the meteoric rise of sports teams over the past 20 years, their digital infrastructures had failed to keep pace with fan digitalization.[5]

Xavier Green wrote the first line of code in January 2021, and the company began as a small team of four working from a beach café in Lisbon.[5] Early believers like Toulouse FC and AS Monaco co-built the solution with the founders, providing crucial feedback that shaped the platform.[1] This collaborative approach—treating sports organizations as "biggest assets" for product development—became core to ScorePlay's growth strategy.[5] Within four years, the company expanded from an initial beta with 8 clubs to managing media assets for over 100 organizations across multiple continents.[5]

Core Differentiators

• AI-Powered Automation: The platform automatically tags, organizes, and indexes content, eliminating manual workflows and enabling instant multilingual distribution.[2] This automation means teams can share assets directly with players and partners immediately after upload, as noted by Sacramento Kings' Director of Interactive Design & Strategy.[3]

• Sports-Specific Design: Unlike generic digital asset management tools (Dropbox, Google Drive), ScorePlay was purpose-built for sports workflows, addressing the unique needs of teams, leagues, broadcasters, and federations.[5] The platform adapts to different organizational roles—digital marketing teams, media/broadcast specialists, and IT departments—each with tailored interfaces.[3]

• Perfect Client Retention: ScorePlay maintains a 100% retention rate since inception, a rare achievement indicating strong product-market fit and customer satisfaction.[2]

• Integrated Ecosystem: The platform serves the entire sports value chain—from content capture by photographers to distribution to athletes, broadcasters, and sponsors—unlocking new revenue opportunities and brand growth.[2][5]

• Elite Investor & Athlete Backing: Beyond traditional venture capital (Seven Seven Six, 20VC), the company is backed by world-class athletes including Kevin Durant, Mario Götze, Cody Gakpo, and Ciryl Gane, who bring both capital and credibility within the sports ecosystem.[1][4]

Role in the Broader Tech Landscape

ScorePlay operates at the intersection of two powerful trends: the explosion of sports content consumption and the digitalization of sports organizations. As sports content proliferates across broadcast, streaming, social media, and digital platforms, rights holders face unprecedented pressure to produce more content faster while maximizing commercial value.[2] Yet most sports organizations still rely on fragmented, legacy infrastructure—a gap that creates both operational friction and missed revenue opportunities.

The company's timing is strategic. Sports leagues and teams are increasingly professionalized, with dedicated digital and media teams seeking enterprise-grade solutions. The rise of athlete-driven content, fan engagement platforms, and direct-to-consumer broadcasting has made media asset management a competitive advantage rather than a back-office function. ScorePlay's AI-powered automation directly addresses this shift, enabling organizations to scale content production without proportional increases in headcount.

Within the broader sports tech ecosystem, ScorePlay occupies a unique position: it's infrastructure-layer software that touches every other sports tech application downstream. By centralizing and automating content workflows, it creates a foundation for analytics, fan engagement, sponsorship activation, and monetization tools. This positions the company as a potential hub in the sports technology stack.

Quick Take & Future Outlook

ScorePlay has achieved remarkable traction in just four years—200+ clients, perfect retention, and $13 million in Series A funding—by solving a genuinely painful problem with a purpose-built solution. The company's growth is organic and client-driven, suggesting strong product-market fit rather than aggressive sales tactics.

Looking ahead, several trends will shape ScorePlay's evolution. First, the continued fragmentation of sports media consumption will intensify demand for centralized content management. Second, AI capabilities will likely expand beyond tagging to predictive analytics—identifying which content resonates with audiences and optimizing distribution in real-time. Third, as sports organizations monetize content more aggressively (through licensing, sponsorships, and direct-to-consumer channels), ScorePlay's role as the infrastructure layer could deepen, potentially expanding into revenue optimization and rights management.

The company's distributed team across six capitals and its backing by elite athletes suggest ambitions beyond North America and Europe. Emerging sports markets in Asia and Latin America represent significant growth opportunities. The key question for investors: Can ScorePlay expand its TAM beyond media asset management into adjacent functions like rights management, sponsorship activation, or fan analytics—or will it remain a best-in-class but narrower infrastructure play? Either path appears viable given current momentum, but the former would unlock substantially larger value creation.