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Scorability develops a comprehensive software platform specifically tailored for college coaches to manage and optimize the athletic recruitment process. The system integrates powerful tools for data verification, athlete evaluation, matching capabilities, and predictive analytics, all designed to streamline talent identification and acquisition for collegiate sports programs.
The company was co-founded by Brian Cruver, who leads as CEO, and Brett Andrew, overseeing marketing and sales initiatives. Their foundational insight stemmed from recognizing the inefficiencies and complexities inherent in college sports recruitment, leading them to create a technology-driven solution aimed at fostering a more transparent and effective connection between athletes and educational institutions.
The platform serves college coaches across all sports and levels, as well as high school and club teams involved in player development. Scorability's long-term vision is to reshape college athletics recruiting, providing all stakeholders with the necessary resources to ensure that athletes find the right fit while empowering coaches to discover and evaluate talent efficiently and fairly.
Scorability has raised $51.0M across 2 funding rounds.
Scorability has raised $51.0M in total across 2 funding rounds.
Scorability has raised $51.0M in total across 2 funding rounds.
Scorability's investors include American Express Ventures, Next Coast Ventures, Silverton Partners, Brian Cruver.
# Scorability: High-Level Overview
Scorability is a software platform that transforms college athletics recruiting by equipping coaches with AI-driven evaluation tools, data analytics, and athlete discovery capabilities.[2] Founded in 2023 and headquartered in Austin, Texas, the company serves thousands of college coaches across all competitive levels—from Power Four programs to Division III and JUCO—along with more than a million student-athletes and high school and club teams.[2] The platform addresses a fundamental inefficiency in college sports recruiting by streamlining the evaluation process, reducing travel costs, and creating a transparent marketplace where talent and opportunity connect more directly.
The company has achieved remarkable growth momentum, recently raising $40 million to accelerate product innovation, expand into additional sports, and pursue strategic acquisitions.[2] Scorability's mission centers on making recruiting more productive and rewarding for all stakeholders: college coaches gain efficiency and better evaluation tools, student-athletes receive deserved visibility and access, and families avoid unnecessary expense and effort in the recruiting journey.[4]
# Origin Story
Scorability was founded in 2023 by Brian Cruver and Brett Andrew, two successful tech entrepreneurs who are also parents of Division I athletes.[2] Their personal experience navigating the recruiting process, combined with their proven track record building mission-critical technology, uniquely positioned them to tackle what they identified as a broken industry. Cruver and Andrew previously co-founded AlertMedia, which they scaled into a global leader in emergency communications software serving more than 5,000 enterprise customers worldwide.[2] This entrepreneurial pedigree and intimate understanding of the recruiting journey informed their vision for Scorability from inception.
# Core Differentiators
# Role in the Broader Tech Landscape
Scorability operates at the intersection of several powerful trends reshaping sports and education. The college athletics industry has long relied on inefficient, relationship-driven recruiting processes—a market ripe for digital transformation. The rise of data analytics and AI in sports decision-making has created both demand and capability for platforms that can process athlete information at scale.[2] Additionally, the recent regulatory shifts in college athletics (NIL rights, transfer portal expansion) have increased the complexity and importance of efficient recruiting, making technology solutions more valuable to programs.
The company also reflects a broader movement toward transparency and direct connection in traditionally opaque industries. By creating a marketplace where athlete data is verified and accessible, Scorability reduces information asymmetries that previously favored well-resourced programs, potentially democratizing access to talent discovery across competitive levels.[2] This positions the company as both a technology innovator and a force for structural change in college sports.
# Quick Take & Future Outlook
Scorability is well-positioned to become the dominant recruiting infrastructure for college athletics. With $40 million in recent funding, the company is pursuing strategic acquisitions and expanding into additional sports beyond its current focus.[2] The next phase will likely involve deepening AI capabilities, integrating additional data sources (academic performance, injury history, player development trajectories), and potentially expanding internationally or into professional sports pipelines.
The company's success hinges on maintaining trust with both coaches and athletes while navigating the evolving regulatory landscape of college sports. As NIL, transfer rules, and athlete compensation continue to shift, Scorability's platform will need to adapt—potentially incorporating new data points and compliance features. The founders' track record of scaling mission-critical software suggests they understand how to build defensible, sticky products that become essential infrastructure. If Scorability achieves that status in college recruiting, it could command significant market value while fundamentally improving how talent and opportunity connect in American athletics.
Scorability has raised $51.0M across 2 funding rounds. Most recently, it raised $40.0M Series U in September 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2025 | $40.0M Series U | American Express Ventures, Next Coast Ventures, Silverton Partners, Brian Cruver | |
| Oct 1, 2023 | $11.0M Seed | Next Coast Ventures, Silverton Partners | American Express Ventures, Brian Cruver |