Safely You

High-Level Overview

SafelyYou is an AI-powered healthcare technology company that builds fall detection and prevention platforms for senior living communities, primarily targeting residents with dementia or high fall risk.[1][2][3] Its core products, including real-time video monitoring via SafelyYou Guardian™ hardware, AI-driven fall analysis, and remote clinical support through platforms like SafelyYou Aware™ and the new SafelyYou Halo™, serve assisted living and skilled nursing facilities across North America to reduce falls, ER visits, staffing burdens, and operational costs while improving care quality and resident outcomes.[2][4][5] The company solves the critical problem of unwitnessed falls—common in memory care—by providing privacy-preserving AI that detects events instantly, enables root-cause analysis, and supports predictive care, with proven results like supporting over 18,000 residents in 800+ communities and detecting 20,000+ events monthly.[2][7][8] Backed by $43M in Series C funding (totaling over $70M+ across rounds) and rapid growth, including expansion into Canada and awards like Fortune's Impact 20, SafelyYou demonstrates strong momentum with 51-200 employees and $16.8M revenue.[2][3][4]

Origin Story

SafelyYou originated in 2015 as the doctoral research of CEO George Netscher at UC Berkeley's Artificial Intelligence Research Lab—one of the world's top AI groups—inspired by his family's experience with Alzheimer's disease.[2][3][4] Netscher pursued graduate studies there after recognizing the need for better fall prevention in senior care, leading to the company's spin-out with its initial focus on AI video analysis for memory care communities.[1][2] Early traction came via NIA SBIR grants totaling over $2.8M, which funded validation testing in facilities and advanced commercialization; the first customer went live in 2019, followed by expansions during COVID-19 (no customers lost, 1,000+ RN hours saved), AI accuracy improving 10x, and awards like McKnight’s Tech Partner of the Year.[2][7]

Core Differentiators

SafelyYou stands out in senior care tech through these key strengths:

• Privacy-first AI hardware and analysis: Uses SafelyYou Guardian™ cameras that process falls locally on-site computers, sending only de-identified clips for clinician review via secure AWS-hosted platforms, enabling root-cause analysis impossible manually for cognitive impairment cases.[1][4][6]
• Proven clinical and operational impact: Reduces falls, ER visits, and costs; referenced in the 2019 Senate Falls Report as one of five most innovative technologies; supports 100,000+ events reviewed and building-wide ambient monitoring via Halo™ for virtual check-ins and wellness data.[2][4][7]
• End-to-end platform evolution: Combines world-leading AI (head-hit detection accuracy), custom hardware built from customer feedback, and remote experts; recent launches like Aware™ (2023) and Halo™ (2025) add eCall, acuity tracking, and predictive care across care levels.[2][4][5]
• Scalability and adoption: Trusted by 80% of largest U.S. senior living providers, 800+ communities, with expansions, Inc. Best Places to Work awards, and no churn through crises like COVID.[2][8]

Role in the Broader Tech Landscape

SafelyYou rides the convergence of AI in eldercare and aging population trends, addressing a market where falls cause 3M+ ER visits yearly in the U.S., disproportionately affecting dementia patients in senior living amid staffing shortages and rising acuity.[1][2][7] Timing aligns with post-COVID operator demands for remote monitoring and data-driven care, amplified by AI advancements from Berkeley roots and NIA funding, positioning it ahead of competitors like Vayyar (radar imaging) or Jukebox Health (home assessments).[1] Favorable forces include senior living's NOI pressures, regulatory focus (e.g., Senate Report), and VC interest in AI SaaS ($43M Series C led by Touring Capital), enabling ecosystem influence via benchmarks like 10x AI gains and clinician time savings that elevate industry standards for person-centered, predictive care.[2][3][4]

Quick Take & Future Outlook

SafelyYou is poised to dominate AI-driven senior care with Halo™ enabling building-wide ambient solutions, further AI training from 20,000+ monthly events, and international scaling beyond Canada.[4][5][7] Trends like acuity increases, labor constraints, and wellness data demands will propel growth, potentially expanding to full predictive platforms influencing LOS, family engagement, and NOI across 1,000+ communities. Its evolution from fall detection to holistic care management cements SafelyYou as a transformative force, empowering safer aging in place as AI redefines senior living efficiency and humanity—directly fulfilling its mission born from personal tragedy.[2][4][8]