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Redo provides a comprehensive post-purchase management platform designed for e-commerce brands. The company's core product automates the returns and exchanges process, enabling merchants to strategically convert refunds into exchanges or store credit. This technical approach streamlines logistics, facilitates the generation of necessary shipping labels, and integrates with existing e-commerce systems, all aimed at enhancing operational efficiency and improving overall customer satisfaction for online retailers.
The company was co-founded by Tay Brown and Sterling Snow in 2022, with Snow serving as CEO. Their collaboration originated from a shared insight into the significant operational complexities and potential revenue leakage inherent in traditional e-commerce return procedures. Brown and Snow identified a clear market need to transform what was often a costly and inefficient process into a more value-driven interaction for both merchants and their customer base.
E-commerce brands across various sectors utilize Redo's platform to optimize their return workflows and elevate the end-to-end shopper experience. The company's long-term vision focuses on repositioning product returns from a financial liability into a strategic advantage for customer retention and sustained profitability. Redo empowers businesses to effectively mitigate potential revenue loss while cultivating stronger brand loyalty through a more seamless and positive post-purchase journey for consumers.
Redo has raised $26.0M across 2 funding rounds.
Redo has raised $26.0M in total across 2 funding rounds.
Redo has raised $26.0M in total across 2 funding rounds.
Redo's investors include Pelion Venture Partners, Peterson Ventures, Signal Peak Ventures, Jack Boren.
Redo is a Utah-based technology company founded in 2022 that provides an AI-powered platform for e-commerce brands to manage post-purchase experiences, including returns, exchanges, order tracking, marketing campaigns, customer support, and more[1][2][5]. It serves direct-to-consumer (DTC) and omnichannel brands by consolidating fragmented tools into a single system, turning post-purchase interactions into revenue opportunities through improved retention, automation, and operations—many core products are free to drive adoption[1][2][5]. The company demonstrates strong growth momentum, with plans to add 682 high-paying jobs and invest $3.3 million in Utah over five years via a state tax incentive, recognition as the first Utah firm on Forbes' 2025 Cloud 100 Rising Stars list, and reported revenue of $15.3 million alongside $24 million in total funding[1][2][4].
Redo was founded in 2022 in Utah, initially based in Heber City before expanding operations in Draper and Salt Lake County[1][2][3]. CEO Sterling Snow leads the company, emphasizing Utah's appeal as a top place to build and scale tech ventures, with early backing from investors like Pelion Venture Partners in a $2 million seed round (part of up to $24 million total raised per some reports)[1][3][4]. The idea emerged from addressing e-commerce pain points like disjointed legacy tools for post-purchase management; starting in stealth mode, Redo quickly gained traction through its platform's focus on AI-driven consolidation, leading to profitability, world-class growth metrics, and the Forbes Rising Stars accolade as Utah's first representative[2][3].
Redo rides the e-commerce boom in post-purchase optimization, a critical trend as returns automation becomes a competitiveness driver amid rising shopper expectations and operational complexity[1][2]. Timing aligns with AI advancements enabling smarter fraud detection, personalization, and retention in a market shifting toward omnichannel models, where legacy stacks fail modern DTC brands[1][5]. Utah's "Silicon Slopes" ecosystem—fueled by IT/software innovation—benefits from Redo's expansion, job creation, and milestone as the state's first Forbes Cloud 100 Rising Star, spotlighting regional talent and drawing national attention to post-purchase as a high-margin frontier[1][2].
Redo is poised for accelerated scaling, leveraging its Draper expansion, AI enhancements, and free-tier adoption to capture more e-commerce market share amid trends like AI personalization and reverse logistics optimization[1][2][5]. Expect deeper integrations, international growth, and further ecosystem influence as post-purchase evolves into a standard profit driver—watch for additional funding or acquisitions to fuel this trajectory[3][4]. This Utah trailblazer's momentum positions it to redefine brand-shopper interactions, building on its foundation as a consolidated powerhouse for the next wave of e-commerce innovation[1][2].
Redo has raised $26.0M across 2 funding rounds. Most recently, it raised $24.0M Series A in August 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2024 | $24.0M Series A | Pelion Venture Partners, Peterson Ventures, Signal Peak Ventures, Jack Boren | |
| Dec 1, 2021 | $2.0M Seed | Pelion Venture Partners, Signal Peak Ventures, Jack Boren |
