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ReciMe is a technology company.
ReciMe offers a digital platform and mobile application that functions as a comprehensive recipe organizer, allowing users to consolidate their culinary content. The product enables seamless importing of recipes from various online sources, including social media platforms and websites, alongside the ability to digitize recipes from screenshots or handwritten notes. Key features include intelligent grocery list generation, automatically categorized by supermarket aisle, and intuitive meal planning functionalities designed to streamline the cooking process.
The company was co-founded by Christine Nguyen and Ivy Nguyen, both alumni of the University of Melbourne's Bachelor of Commerce program, alongside a third co-founder. Launched in Australia in late 2022, the founders identified an opportunity to create a social cooking platform that merges the creator economy with home cooking, aiming to connect home cooks with a wealth of trusted recipes.
ReciMe serves a broad audience of home cooks seeking to enhance their kitchen efficiency and organization. The platform’s vision is to simplify meal preparation and grocery shopping, empowering users to save time, reduce food waste, and make healthier eating choices. It aims to foster a connected community around shared culinary interests, making everyday cooking more accessible and enjoyable for its users.
ReciMe has raised $1.5M across 2 funding rounds.
ReciMe has raised $1.5M in total across 2 funding rounds.
ReciMe has raised $1.5M in total across 2 funding rounds.
ReciMe's investors include Even Capital, 01 Advisors, BDC Venture Capital, Cleo Capital, DST Global, Founders Fund, FTX Ventures, iNovia Capital, Lightbank, Penny Jar Capital, Marc Benioff, Mike Lee.
ReciMe is a consumer-focused foodtech company that builds a recipe organizer, meal planner and smart grocery-list app to simplify cooking and grocery shopping for home cooks[4][1].
High‑Level Overview
ReciMe builds a mobile and web app that lets users save recipes (from web, social and photos), plan meals and generate smart grocery lists ordered by store aisle or by recipe, with a free tier and paid subscriptions for heavier use[4][1]. ReciMe primarily serves home cooks and consumers who want to organize recipes, reduce food waste and speed grocery shopping; its features target both casual cooks and people who follow recipes from social platforms[4][1]. The product addresses the problem of fragmented recipe management, time‑consuming meal planning and inefficient grocery lists by automating recipe capture, consolidating cookbooks and producing shopping lists optimized for store layout[4][1]. Growth indicators include app availability on iOS, Android and web, active marketing on social platforms, and listings in industry databases that identify it among challengers in the meal‑planning apps space[4][1].
Origin Story
ReciMe was founded in 2021 and is based in Melbourne, Australia, with operational presence and team listings showing U.S. contacts as well[1][4]. The company was created to solve the everyday friction of saving recipes from social media and the web and turning them into usable meal plans and grocery lists; its product emphasizes easy saving (Chrome extension, import from Instagram/TikTok/Pinterest/YouTube, photo or screenshot capture) and immediate grocery list generation[4]. Early traction is reflected in consumer adoption (App Store / Play Store availability), press/database coverage describing it as a notable challenger in the meal‑planner category, and user testimonials on its site praising the grocery‑list and meal‑planning workflows[1][4].
Core Differentiators
Role in the Broader Tech Landscape
ReciMe sits in the growing intersection of foodtech, consumer productivity and social‑native content capture, riding trends of increased home cooking, recipe discovery on short‑form social platforms, and demand for tools that reduce food waste and shopping time[1][4]. Timing favors solutions that can convert social recipe content into structured, actionable formats (shopping lists, meal plans) as more people discover recipes via Instagram, TikTok and video platforms[4]. Market forces helping adoption include expanding grocery e‑commerce and consumers’ desire to streamline household tasks; ReciMe’s integrations and list optimization position it to plug into grocery delivery or shopping ecosystems if it pursues partnerships[4][1].
Quick Take & Future Outlook
What’s next: likely priorities for ReciMe are growing user base and engagement via product refinements (better parsing of social/video recipes, improved pantry tracking), expanding integrations with grocery delivery/retailer APIs, and monetization through subscription tiers or retail partnerships[4][1]. Trends that will shape its path include continued recipe discovery on short‑form platforms, increasing appetite for meal‑planning tools that reduce waste, and retailer interest in household shopping data. If ReciMe scales its capture accuracy and adds retailer integrations, it could move from a personal‑productivity app toward a platform used by brands and grocery partners for conversion and fulfillment.
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ReciMe has raised $1.5M across 2 funding rounds. Most recently, it raised $1.0M Seed in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2024 | $1.0M Seed | Even Capital | 01 Advisors, BDC Venture Capital, Cleo Capital, DST Global, Founders Fund, FTX Ventures, iNovia Capital, Lightbank, Penny Jar Capital, Marc Benioff, Mike Lee, Neha Narkhede, Peter Kern |
| Oct 27, 2022 | $500K Pre-Seed |