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Rare Circles is a technology company.
Rare Circles provides a unified platform for brands to cultivate communities, manage loyalty, and enhance customer experiences. Its integrated suite offers tools for membership management, communication, and engagement, enabling businesses to foster deeper relationships and scale communities via digital solutions, including Web3 technologies.
The company was established in 2021 in Montreal, Quebec, by Ethan Song. Drawing on his experience as co-founder and CEO of fashion brand Frank & Oak, Song identified a critical need for brands to connect with customers beyond transactions. His insight focused on equipping retailers and direct-to-consumer businesses with robust tools to drive genuine loyalty in a dynamic digital landscape.
Rare Circles serves retailers and direct-to-consumer brands seeking to strengthen relationships and unlock new revenue. Its vision centers on transforming how businesses engage their audience by providing infrastructure for dynamic, loyal communities. The company aims to empower brands to nurture dedicated followings, driving sustained growth and fostering long-term advocacy.
Rare Circles has raised $8.0M across 1 funding round.
Rare Circles has raised $8.0M in total across 1 funding round.
Rare Circles has raised $8.0M in total across 1 funding round.
Rare Circles's investors include John Curtius, Lasse Clausen, Alumni Ventures, Asymmetric, Foxmont Capital Partners, Hashed, Hustle Fund, Infinity Ventures Crypto, NFX, Not Boring Capital, Portag3 Ventures, Republic.
RareCircles is a technology company building an intuitive, self-serve SaaS platform for creating, minting, selling, and managing NFT memberships to foster community engagement for brands and entrepreneurs.[2][3] It serves content creators, fashion brands, and community builders by solving the complexity of Web3 tools, enabling seamless NFT experiences with exclusive content, private communities, and perks across blockchains, accepting both crypto and fiat payments.[2] The company raised a $7.5M seed round led by Tiger Global in 2021, demonstrating early growth momentum in the NFT space.[2]
RareCircles was founded by serial entrepreneurs Ethan Song and Nick D'Urbano, who drew from their experience building consumer brands and communities.[2] Song previously co-founded and led Frank And Oak as CEO, while D'Urbano held leadership roles at Gilt Groupe and Spring.[2] The idea emerged from recognizing that tomorrow's leading brands would prioritize community-first strategies, with Web3 and blockchain as key enablers for deeper relationships—sparking development of a platform to simplify NFT creation beyond hype-driven speculation.[2]
RareCircles rides the shift from speculative NFTs to utility-driven community memberships, aligning with Web3's evolution toward sustainable creator economies and brand loyalty.[2] Timing capitalized on 2021's NFT boom, enabling a "next wave" for entrepreneurs amid maturing blockchain infrastructure.[2] Favorable market forces include rising demand for tokenized perks in fashion, content, and fan engagement, plus investor interest from firms like Tiger Global and White Star Capital.[2] It influences the ecosystem by democratizing Web3, empowering non-crypto natives to build immersive experiences and accelerating brand adoption of blockchain for retention.[2][3]
RareCircles is poised to expand as Web3 matures beyond volatility, potentially integrating AI-driven personalization or real-world asset NFTs to deepen community tools. Trends like decentralized social platforms and brand-owned economies will shape its path, evolving its influence from NFT enabler to full community OS. With strong founders and seed backing, it could redefine retention in a post-hype creator landscape—watch for partnerships amplifying its all-in-one edge.[2]
Rare Circles has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2022 | $8.0M Seed | John Curtius | Lasse Clausen, Alumni Ventures, Asymmetric, Foxmont Capital Partners, Hashed, Hustle Fund, Infinity Ventures Crypto, NFX, Not Boring Capital, Portag3 Ventures, Republic, White Star Capital, Anthony Pompliano, Greg Isenberg, Jaime Schmidt, Julien Smith, Kevin Lin, Marcy Simon, Nimrod Lehavi, Shahaf Bar-Geffen, Shane Neman, Steve Aoki, Tamir Carmi, Tim Ferriss, Yoni Assia, Austin Rief, Joe Mccann, Mike Dudas, Packy McCormick, Alpaca VC, Alumni Ventures, Crew Capital, Detroit Venture Partners, Global Founders Capital |