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Ounce of Care is a technology company.
Ounce of Care develops a tech-enabled platform that delivers essential resident services within affordable housing communities. The company's core offering streamlines access to public benefits navigation, health and social care coordination, and economic opportunity programming. This integrated approach aims to create comprehensive support systems for residents, directly linking housing stability with overall well-being.
The company was founded in 2022 by Rachel Munsie and Smitha Gopal, who identified a critical gap in service delivery for underserved communities. Their insight centered on the idea that health outcomes and life-changing resources are intrinsically tied to stable housing. Munsie, as CEO, and Gopal, as COO, built Ounce of Care to address these systemic challenges at scale.
Ounce of Care serves residents living in affordable housing nationwide, empowering them to access crucial resources. The company's vision is to transform how these communities receive vital services, fostering environments where residents can thrive. It is dedicated to building healthier, more resilient communities by proactively connecting individuals with the support they need to improve their quality of life.
Ounce of Care has raised $5.0M across 1 funding round.
Ounce of Care has raised $5.0M in total across 1 funding round.
Ounce of Care is a Washington, D.C.-based technology startup that provides tech-enabled resident services for affordable housing communities, bridging the gap between housing and health.[1][4] It deploys on-site Community Navigators alongside its proprietary Ounce Hub platform to deliver care coordination, benefit enrollment (e.g., Medicaid, SNAP), wraparound services, and personalized support, serving low-income residents including families and seniors.[1][2][4] The company solves access barriers to healthcare and social services by embedding hybrid human-tech support directly in properties, promoting resident well-being, stability, and outcomes like putting money back in residents' pockets through benefits navigation.[1][2][3]
Ounce serves affordable housing owners, operators, and payers such as AmeriHealth Caritas D.C. and National Housing Trust, currently covering over 17,000 residents across 80+ properties in multiple states.[2] Growth momentum is strong: it raised $5.2 million in seed funding in 2023 to expand in D.C. and beyond, and by January 2025 announced a national partnership with Standard Communities to reach 10,000+ more residents in 50 properties across 8 states and 15+ metro areas.[2][4]
Ounce of Care was co-founded by Rachel Munsie, who serves as CEO, driven by her life mission "to create new things that make society more fair."[4] Munsie identified a broken service delivery system affecting over 90 million low-income Americans, including 300,000 on Medicaid in D.C., where residents face gaps in care access and engagement.[4] The idea emerged from recognizing the intersection of housing instability and health disparities, leading to a model that embeds community health workers in affordable housing for onsite support like screenings, appointments, and benefits enrollment.[1][4]
Early traction came quickly: post-2023 seed funding, Ounce partnered with AmeriHealth Caritas D.C. and National Housing Trust to serve 2,000+ residents in 9 D.C. properties.[4] Pivotal moments include expanding partnerships with Enterprise Community Partners and Jubilee Housing, scaling to 17,000 residents nationwide by 2025, and the landmark Standard Communities deal for national rollout.[2]
Ounce stands out in resident services through its hybrid human-tech model and data-driven impact measurement:
Ounce rides the health-housing convergence trend, where policy shifts like innovative Medicaid funding in metros (e.g., D.C., Boston, Philadelphia, California) enable tech-enabled wraparound services to address social determinants of health.[4][5] Timing is ideal amid 2025 demands for 24/7 accessibility and scalable solutions in affordable housing, as aging infrastructure and rising costs strain low-income communities.[5]
Market forces favor Ounce: surging demand for social impact tech, with payers and owners seeking measurable ROI on resident stability to reduce churn and healthcare costs.[2][3] It influences the ecosystem by proving data rigor in social services—mirroring tech startups—while partnering with major players like Standard Communities, accelerating adoption of hybrid models nationwide and setting standards for proactive care coordination.[2][3]
Ounce is poised for rapid national scaling, leveraging its Standard partnership and $5.2M seed to enter high-potential metros with Medicaid innovation.[2][4] Next steps include AI-enhanced predictive analytics via Sigma to preempt crises, 24/7 platform access, and further property expansions, potentially doubling residents served.[3][5]
Shaping trends like AI-driven social impact and policy-backed health-housing integration will amplify its edge, evolving Ounce from D.C. innovator to category leader in equitable resident services. This momentum redefines thriving communities, directly fulfilling its mission to bridge housing-health gaps at scale.[1][2]
Ounce of Care has raised $5.0M in total across 1 funding round.
Ounce of Care's investors include Flare Capital Partners, Meridian Street Capital, Scott Law, Next Coast Ventures, NextGen Venture Partners, RPM Ventures, Sandbox Industries, Jonathan Bush, Christopher Nassetta, Taylor Justice, Chelsea Clinton, Wilshire Lane Capital.
Ounce of Care has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in October 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2023 | $5.0M Seed | Flare Capital Partners, Meridian Street Capital, Scott Law | Next Coast Ventures, NextGen Venture Partners, RPM Ventures, Sandbox Industries, Jonathan Bush, Christopher Nassetta, Taylor Justice, Chelsea Clinton, Wilshire Lane Capital |