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New Fare Partners is a venture capital firm investing in early-stage food and beverage companies. The firm strategically backs businesses with distinct value propositions, prioritizing taste and integrity across the food ecosystem. They offer specialized expertise throughout the value chain, providing targeted guidance to foster portfolio company growth.
Co-founded in 2018 by Elly Truesdell and Hallie Bonnar, the firm leverages their complementary industry experience. Truesdell previously served as Global Director of Local Brands & Product Innovation at Whole Foods Market. Bonnar contributed extensive expertise in scaling ventures, brand development, and CPG marketing.
New Fare Partners supports founders developing innovative solutions for the food and beverage sector. The firm cultivates businesses prioritizing quality and authentic consumer engagement, shaping the future of food through ethical practices and alignment with evolving market demands. Their vision is a marketplace enriched by principled food enterprises.
Key people at New Fare Partners.
New Fare Partners was founded in 2022 by Elly Truesdell (Founder & Managing Partner).
New Fare Partners was founded in 2022 by Elly Truesdell (Founder & Managing Partner).
Key people at New Fare Partners.
New Fare Partners has 4 tracked investments across 3 companies. The latest tracked deal is $38.0M Series A in Augmodo in July 2025.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 1, 2025 | Augmodo | $38.0M Series A | TQ Ventures | Greycroft, Gutter Capital, Lerer Hippeau, Feroz Dewan, Interlace Ventures, Jefferson River Capital, WIN |
| Oct 1, 2024 | Augmodo | $5.0M Seed | Lerer Hippeau | Greycroft, Gutter Capital, dunnhumby Ventures, Simple Food Ventures |
| Sep 9, 2022 | Bachan's | $13.0M Series A | Jonathan Sebastiani | destin cretton, Pat Tenore, Prelude Growth Partners |
| Feb 28, 2022 | Made by Nacho | $14.0M Series A | CAVU Venture Partners | Mars Petcare |
