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§ Private Profile · 1100 2nd Ave, Seattle, WA 98101
Moz is a company.
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Moz develops an integrated software platform for search engine optimization (SEO) and digital marketing. Its core products, Moz Pro, Moz Local, and STAT, provide keyword research, link analysis, site auditing, local listing management, and enterprise SERP tracking. The platform uses extensive data, offering marketers insights into organic search performance and competitive landscapes.
Rand Fishkin and Gillian Muessig founded Moz in 2004 as SEOmoz, an online blog and community for SEO professionals. This fostered knowledge sharing and created resources like the Beginner's Guide to SEO. Recognizing a distinct market need, the company transitioned from consulting to proprietary SEO software development.
Moz serves digital marketers across small businesses, agencies, and large enterprises, all aiming to enhance online visibility. Its vision is to simplify and democratize SEO, making it accessible via intuitive software, educational content, and a supportive community. Moz empowers users to attract and retain customers by driving authentic digital value.
Moz has raised $29.3M across 3 funding rounds.
Key people at Moz.
Moz has raised $29.3M in total across 3 funding rounds.
Key people at Moz.
Moz is a SaaS company providing an all-in-one SEO platform that simplifies search engine optimization through software tools, educational resources, and community support.[1][2] It builds products like Moz Pro for keyword research, link analysis, site audits, and rank tracking; Moz Local for local listings; and the Moz API for data integration, serving in-house marketers, SEO consultants, agencies, and businesses of all sizes.[2][6][8] Moz solves the problem of opaque, complex SEO by demystifying it with actionable insights, analytics, and beginner-friendly guides, enabling users to improve online visibility and rankings without guesswork.[1][4][5] Its growth stems from pivoting from consulting to software in 2007, reaching 5,000 subscribers by 2009, rebranding in 2013, and maintaining an "education-first" philosophy that has shaped the SEO industry for over two decades.[1][2][6]
Moz was founded in 2004 by Rand Fishkin and Gillian Muessig (his mother) as SEOmoz, starting as a blog and online community where early SEO experts shared research, ideas, and resources like the Beginner's Guide to SEO and the first Search Ranking Factors study.[1][2][5][6][8] Fishkin and Muessig, lacking initial business savvy, bootstrapped through transparency and education amid an era of rudimentary SEO tactics like keyword stuffing.[5][7][8] Early traction came from this openness, evolving into consulting before shifting to software with the 2007 launch of SEOmoz Pro after first-round funding, hitting 5,000 subscribers by 2009, and introducing Whiteboard Fridays.[1][6] Pivotal moments included 2013 rebranding to Moz, expanding beyond SEO to broader marketing tools like Moz Analytics under new CEO Sarah Bird, and securing Series B funding from The Foundry Group to fuel inbound marketing tools.[1][3][6]
Moz rides the explosive growth of digital marketing and SEO, evolving alongside search engines from link-chasing in the 2000s to content, technical SEO, and user experience today.[8] Timing mattered: launching amid Google's opacity positioned Moz as a transparency pioneer, influencing the ecosystem through education that standardized best practices and shifted SEO from guesswork to data-driven strategy.[2][5][8] Market forces like rising e-commerce, local search demands, and AI-enhanced algorithms favor Moz's all-in-one platform, empowering SMBs and agencies against giants like SEMrush or Ahrefs.[2][6] It shapes the landscape by fostering an open community, inspiring inbound marketing shifts, and providing metrics like Domain Authority that became industry benchmarks.[1][6]
Moz's next phase likely emphasizes AI integration for predictive SEO, deeper local and e-commerce tools, and expanded education to counter algorithm flux and zero-click searches. Trends like voice search, privacy regulations, and multi-platform optimization will test its adaptability, but its community strength and "more wood behind fewer arrows" focus—honing core SEO via software and learning—position it for resilience.[3][9] Influence may evolve toward ecosystem enabler, powering agencies and APIs amid consolidation, reinforcing its role in earning customers through superior marketing. This trajectory echoes its origin: simplifying the complex to thrive in search's perpetual evolution.[1][4]
Moz has raised $29.3M in total across 3 funding rounds.
Moz's investors include Foundry Group, 01 Advisors, 2048 Ventures, 8-Bit Capital, Arthur Ventures, Byld Ventures, Felicis Ventures, Tiffany Luck, Outliers Venture Capital, Preston-Werner Ventures, Vouch Insurance, Y Combinator.
Moz has raised $29.3M across 3 funding rounds. Most recently, it raised $10.0M Series C in January 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2016 | $10.0M Series C | Foundry Group | 01 Advisors, 2048 Ventures, 8-Bit Capital, Arthur Ventures, Byld Ventures, Felicis Ventures, Tiffany Luck, Outliers Venture Capital, Preston-Werner Ventures, Vouch Insurance, Y Combinator, Dharmesh Shah, Jeff Seibert, John Ives, Johnny Boufarhat, Wayne Chang |
| Apr 1, 2012 | $18.0M Series B | Foundry Group, Ignition Partners | 01 Advisors, 2048 Ventures, 8-Bit Capital, Arthur Ventures, Byld Ventures, Felicis Ventures, Tiffany Luck, Outliers Venture Capital, Preston-Werner Ventures, Vouch Insurance, Y Combinator, Dharmesh Shah, Jeff Seibert, John Ives, Johnny Boufarhat, Wayne Chang |
| Sep 18, 2007 | $1.3M Series A | Ignition Partners |
