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§ Private Profile · Miami, FL, USA
Buy and grow profitable e-commerce companies selling on Amazon and DTC
Moonshot Brands is building the world’s largest - next-generation CPG (Consumer Product Goods) e-commerce company. We look for profitable e-commerce companies on Amazon or selling DTC on Shopify, purchase them from the founders giving them liquidity for their biggest asset, then turbocharge the growth with our proprietary data-driven technology platform and team. We scale e-commerce brands globally.
Moonshot Brands has raised $160.0M across 1 funding round.
Key people at Moonshot Brands.
Moonshot Brands was founded in 2020 by Craig Isakow (Founder) and Allan (Amnon) Fisch (Founder).
Moonshot Brands has raised $160.0M in total across 1 funding round.
Moonshot Brands has raised $160.0M across 1 funding round. Most recently, it raised $160.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $160M Series A | — | Acrew Capital, C2 Investment, Dreamers VC, Gradient Ventures, Sangeen ZEB, Infinite Capital, Liquid 2 Ventures, Pioneer Fund, Predictive VC, Sequoia Capital, Spark Capital, Jarrod Dicker, Peter Reinhardt, Will Gaybrick, Zachary Sims | Announced |
Key people at Moonshot Brands.
Moonshot Brands is a growth platform and e-commerce aggregator that acquires, operates, and scales profitable direct-to-consumer (DTC) and Amazon marketplace brands. Its mission is to build the world’s largest next-generation consumer packaged goods (CPG) e-commerce company by purchasing successful brands from founders, providing liquidity, and accelerating growth through a proprietary data-driven technology platform and operational expertise. The company primarily focuses on profitable e-commerce businesses selling on Amazon and Shopify, aiming to scale them globally. Moonshot Brands serves e-commerce founders seeking financial freedom and legacy security, solving the challenge of scaling and operational complexity for smaller brands while maintaining profitability and growth momentum. As of early 2022, it operated nine brands and was on track to exceed $100 million in annual revenue growth[1][2][5].
Founded in 2020 and headquartered in Oakland, California, Moonshot Brands was co-founded by Allan (Amnon) Fisch and CJ Isakow, both experienced entrepreneurs with backgrounds in e-commerce, AI, and tech startups. Allan Fisch brings over 12 years of CEO experience, including founding and scaling multiple companies with successful exits, and holds an MBA from Wharton. CJ Isakow also has a strong entrepreneurial background. The idea emerged from recognizing the opportunity to consolidate and scale profitable e-commerce brands by combining acquisition with operational support and technology. Early traction included raising $160 million in funding from prominent investors such as Y Combinator and Victory Park Capital, and rapidly growing the portfolio to nine brands with significant revenue milestones by 2022[1][2][4].
Moonshot Brands is riding the wave of the e-commerce aggregator trend, which gained momentum during the COVID-19 pandemic as online shopping surged. The timing is critical as many aggregators that bought brands at peak valuations are now consolidating, and Moonshot is positioned to acquire assets from struggling competitors, strengthening its portfolio. Market forces such as the growth of Amazon and Shopify as dominant sales channels, increasing founder interest in liquidity events, and the rising complexity of scaling e-commerce brands favor Moonshot’s model. By focusing on long-term brand building rather than short-term arbitrage, Moonshot influences the ecosystem by promoting sustainable growth and operational excellence in the e-commerce space[2][5].
Moonshot Brands is poised for continued expansion through strategic acquisitions and organic growth, leveraging its technology platform and operational expertise. The e-commerce aggregator sector is evolving, with consolidation expected to continue, and Moonshot’s founder-first approach and focus on brand longevity may differentiate it from peers. Trends shaping its journey include increasing consumer preference for online shopping, advances in data analytics for e-commerce optimization, and growing founder demand for liquidity paired with ongoing brand involvement. Moonshot’s influence is likely to grow as it sets a precedent for sustainable scaling of e-commerce brands, potentially becoming a dominant multi-brand platform in the consumer goods sector[2][5].
Moonshot Brands was founded in 2020 by Craig Isakow (Founder) and Allan (Amnon) Fisch (Founder).
Moonshot Brands has raised $160.0M in total across 1 funding round.
Moonshot Brands's investors include Acrew Capital, C2 Investment, Dreamers VC, Gradient Ventures, Sangeen Zeb, Infinite Capital, Liquid 2 Ventures, Pioneer Fund, Predictive VC, Sequoia Capital, Spark Capital, Jarrod Dicker.
