Midi Health

High-Level Overview

Midi Health is a female-founded and led virtual healthcare company specializing in personalized, evidence-based care for women navigating midlife hormonal changes such as perimenopause and menopause. It offers a holistic approach combining hormone replacement therapy (HRT), lifestyle coaching, supplements, and botanicals to treat symptoms and support overall wellbeing. Midi serves women across the United States, ensuring access to expert care often covered by insurance, and partners with employers and healthcare systems to expand its reach. The company addresses a critical gap in women’s midlife healthcare, improving symptom management and quality of life for tens of thousands of patients, with 91% reporting symptom improvement within two months of their first visit[1][2][4][5].

Origin Story

Founded in 2021 by Joanna Strober and Sharon Meer, Midi Health emerged from their personal experience with the lack of accessible, expert care for midlife women’s health. The founders, alongside clinical and industry leaders such as Dr. Stephanie McClellan (CMO) and Jill Herzig, built Midi to provide affordable, insurance-covered care nationwide. Recognizing that 75% of women experience unresolved menopausal symptoms and that most OBGYNs receive minimal menopause training, they created a virtual clinic focused exclusively on this underserved population. Early traction included rapid patient growth, insurance partnerships, and collaborations with major employers and healthcare systems[2][5][6].

Core Differentiators

• Holistic, Personalized Care: Midi combines hormone therapy with lifestyle, supplements, and wellness strategies tailored to each woman’s unique health history and genetics[1][5].
• Insurance-Covered Virtual Model: Unlike many telehealth providers, Midi ensures visits and treatments are often covered by insurance, reducing financial barriers and expanding access[4].
• Expert Clinicians: Providers are specially trained in perimenopause and menopause, offering deep expertise often lacking in traditional primary or OB-GYN care[4][5].
• Comprehensive Support: Beyond symptom treatment, Midi addresses sleep, mood, weight management, sexual health, and vitality, recognizing menopause as a complex life transition[1][4].
• Strong Partnerships: Collaborations with Fortune 100 employers, healthcare systems like Memorial Hermann, and benefits platforms such as Progyny and Cleo broaden reach and impact[2][6].

Role in the Broader Tech Landscape

Midi Health rides the growing trend of specialized, patient-centered virtual healthcare, particularly in women’s health—a historically underserved market. The timing is critical as awareness of midlife women’s health challenges rises alongside increasing demand for accessible, insurance-covered telehealth solutions. Market forces such as workforce demographics (with 20% of women in menopause at any time) and employer interest in retaining mid-career women amplify Midi’s relevance. By integrating clinical expertise with technology and insurance partnerships, Midi is reshaping how midlife women receive care, influencing broader healthcare delivery models and workplace health benefits[2][4][5].

Quick Take & Future Outlook

Midi Health is poised for continued growth as it expands its clinical offerings, deepens insurance and employer partnerships, and innovates in personalized midlife care. Trends shaping its journey include increasing digital health adoption, rising demand for gender-specific healthcare, and a focus on holistic wellness. Midi’s influence may evolve beyond menopause care to encompass broader midlife health needs, potentially setting new standards for virtual, insurance-covered specialty care. Its mission to ensure every woman feels seen, heard, and supported positions it as a transformative force in women’s health and virtual care ecosystems[2][6][8].