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Lovys is a company.
Lovys has raised $38.0M across 2 funding rounds.
Key people at Lovys.
Lovys has raised $38.0M in total across 2 funding rounds.
Lovys offers a fully digital, flexible, all-in-one insurance platform, providing customizable coverage for home, car, pets, smartphones, and health. It streamlines the insurance experience through a single monthly subscription, allowing users to manage policies online without traditional paperwork. This approach emphasizes user-centric design, enabling customers to easily adjust coverage.
Co-founded by CEO João Cardoso de Jesus, Lovys emerged from his recognition to modernize the insurance sector. Drawing on prior entrepreneurial experience, Cardoso transformed cumbersome, conventional processes into a simpler, accessible digital model. The company was conceived to meet contemporary consumer demands for flexibility and ease of management.
Lovys targets individuals seeking adaptable, straightforward insurance solutions, managed entirely through digital channels. The company makes insurance an effortless part of life by offering transparent, commitment-free policies adjustable to evolving needs. Its vision is to redefine the experience with comprehensive, personalized digital coverage.
Lovys has raised $38.0M in total across 2 funding rounds.
Lovys's investors include Ankaa Ventures, DN Capital, Heartcore Capital, Left Lane Capital, Didier Rousseau, Bpifrance, MAIF Avenir, NewAlpha Asset Management, Portugal Ventures, Raise Ventures, NewAlpha.
Lovys is a Paris-based insurtech startup founded in 2017 that provides a fully digital, all-in-one platform for subscription-based insurance covering home, car, health, pets, smartphones, and more.[1][4][6] It serves individual consumers (B2C) and partners with corporations for embedded insurance solutions (B2B2C), solving pain points like opaque contracts, lengthy processes, and lack of flexibility by offering tailored, AI-driven policies with seamless claims handling.[1][2][3] With €20.4 million in total funding and a €24.7 million valuation, Lovys has grown to over 45,000 clients by 2021, expanded to Spain and Portugal, and employs around 60 people from 10 nationalities, focusing on multi-product, multi-country scalability.[1][4][6][7]
Lovys was founded in 2017 by João Cardoso in Paris, France, driven by frustration with the archaic insurance industry—complex contracts, endless questions, and comedian-led ads that obscured transparency.[2][4][6][7] Cardoso, the CEO, aimed to "transform insurance to make it accessible, simple, and transparent," inspired by neobanks like Revolut and N26 that digitized banking.[3] Early milestones included a 2019 home insurance launch and €3.3 million seed funding, followed by rapid growth: reaching 45,000 clients, a €17 million Series A in 2021 (with follow-on from Adevinta Ventures and MS&AD Ventures), and international entry into Spain and Portugal that year.[4][6][7] CTO João Macedo Pinto, with expertise in business intelligence and software from UpType's Prometheus platform, has led engineering maturity from startup to scale-up, emphasizing quality assurance for digital reliability.[3]
Lovys rides the insurtech wave digitizing a stagnant €1.5 trillion global industry, mirroring neobanks' disruption of banking with 24/7 access, modularity, and data-driven personalization.[3] Timing aligns with post-pandemic demand for flexible, remote services and EU regulatory pushes for transparency (e.g., PSD2-like openness), favoring agile players over legacy giants.[1][6] Market forces like rising smartphone penetration, urban renting, and embedded finance (e.g., via partners) boost its B2B2C model, while AI cuts costs in claims/underwriting.[1][5] Lovys influences the ecosystem by challenging incumbents like Qover, proving scale-up viability in Europe—aiming for 100,000 policyholders by late 2021—and inspiring multi-country, tech-first expansion in health/mobility segments.[1][6]
Lovys is poised to solidify as a European insurtech leader by executing its roadmap: deepening AI personalization, launching niche products (e.g., loans, pets), acquiring portfolios, and expanding geographically beyond France/Spain/Portugal.[1][6] Trends like AI-driven underwriting, embedded insurance in e-commerce/apps, and climate-resilient policies will shape its path, potentially accelerating growth amid economic pressures favoring flexible subs over annual premiums. Its influence may evolve from challenger to consolidator, leveraging €20.4 million funding for team/customer scaling, though specialization in high-demand niches could sharpen competition against diversified rivals.[1] This positions Lovys to deliver on its founding frustration—making insurance as intuitive as a app download—driving the "Insurance 2.0" era.[1][3]
Key people at Lovys.
Lovys has raised $38.0M across 2 funding rounds. Most recently, it raised $21.0M Series A in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $21.0M Series A | Ankaa Ventures, DN Capital, Heartcore Capital, Left Lane Capital, Didier Rousseau, Bpifrance, MAIF Avenir, NewAlpha Asset Management, Portugal Ventures, Raise Ventures | |
| Dec 1, 2020 | $17.0M Series A | NewAlpha |
