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Modern, on-demand lawn care service. Get a quote in two minutes.
Lawn Love has raised $2.0M across 1 funding round.
Key people at Lawn Love.
Lawn Love was founded in 2014 by Jeremy Yamaguchi (Founder/CEO).
Lawn Love has raised $2.0M in total across 1 funding round.
We're Lawn Love, a new type of lawn care service. We’re building a software layer on top of the very large and largely low-tech lawn care market. We solve two core problems:
For consumers: Lawn Love is a modern, seamless lawn care experience. Gone are the days of physical, in-person estimates, payments left under the doormat, and spotty service. We use a combination of high-resolution satellite imagery, public and private data sets, and human review to generate a personalized quote for your yard – all in under two minutes and without ever setting foot on your property.
From there, you are paired with a skilled lawn pro who will show up and complete the work. You can coordinate everything from your smartphone or web browser, and the entire experience is streamlined and delightful.
For lawn pros: We start by bringing a pipeline of new customers straight to your door. No more spending hours hanging door hangers or dealing with snake-oil SEO salespeople. Just pick up whatever jobs you want, fill out your schedule, and you’re good to go. We also handle all the customer service, accounting, and collections; freeing you up to spend less time on the back-office work and more time in the field earning money. And that’s just the start: Our advanced job clustering and routing algorithms help build you much denser routes, allowing you to do up to twice as many jobs per day while slashing your fuel expenses and idle time.
In short, we’re democratizing software that was previously only available to large companies in the space, and giving small business owners tools to operate more efficiently and better compete with the big guys.
Key people at Lawn Love.
Lawn Love is a modern, on-demand lawn care service that leverages technology to provide customers with a streamlined way to book lawn care professionals quickly—offering quotes in just two minutes. The company builds a smart lawn care marketplace that serves residential customers seeking reliable, convenient lawn maintenance while empowering partner lawn care professionals to operate more efficiently and grow their businesses. Since its founding, Lawn Love has expanded rapidly, operating in over 120 U.S. markets and employing around 150 people before being acquired by LawnStarter, positioning it as a leading player in the tech-enabled home services space[1][5][6][7].
Founded in 2014 by Jeremy Yamaguchi, an experienced entrepreneur who started his first business at 16, Lawn Love emerged from his vision to revolutionize the traditional, fragmented lawn care industry. After selling a previous household services marketplace, Yamaguchi identified lawn care as a large, underserved market ripe for technological innovation. The idea was sparked by the frustration of finding dependable lawn care, akin to how ride-sharing and food delivery apps simplified other services. Early traction came from building a tech platform that connected customers with pre-screened lawn care pros, supported by funding from notable investors including Y Combinator, Barbara Corcoran, and Joe Montana[2][3][4][6][7].
Lawn Love rides the wave of digital transformation in home services, a sector traditionally resistant to technology. The timing is favorable due to increasing consumer demand for on-demand, convenient services and the growing gig economy. The COVID-19 pandemic further accelerated adoption of tech-enabled home services, making Lawn Love’s model more relevant. By modernizing lawn care, Lawn Love influences the broader ecosystem by demonstrating how technology can disrupt legacy industries, empower small businesses, and improve customer experience in local services[3][7].
Post-acquisition by LawnStarter, Lawn Love is positioned to accelerate its growth trajectory and expand its technology platform, potentially moving beyond lawn care into adjacent home services like pool care. Trends such as increased consumer preference for on-demand services, continued digital adoption by small businesses, and consolidation in the home services market will shape its journey. Lawn Love’s influence is likely to grow as it helps small service providers compete with larger chains through technology, reinforcing its mission to build a smarter, more efficient lawn care marketplace[5][7].
In essence, Lawn Love exemplifies how a tech-enabled approach can transform a traditional, fragmented industry by simplifying customer access and empowering service providers, fulfilling its founding mission to bring "love to lawns everywhere"[1][6].
Lawn Love was founded in 2014 by Jeremy Yamaguchi (Founder/CEO).
Lawn Love has raised $2.0M in total across 1 funding round.
Lawn Love's investors include 500 Global, Practical Venture Capital, Thompson Street Capital Partners, TNT Venture, Eric Ries, Alexis Ohanian, Ben Li, Colin Corgan, David Shen, Gang Wang, Haroon Mokhtarzada, Jared Friedman.
Lawn Love has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in November 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2014 | $2.0M Seed | 500 Global, Practical Venture Capital, Thompson Street Capital Partners, TNT Venture, Eric Ries, Alexis Ohanian, Ben Li, Colin Corgan, David Shen, Gang Wang, Haroon Mokhtarzada, Jared Friedman, Kevin Moore, Peter Kazanjy, Robert Wuttke, Sam Liu, Allegro Venture Partners, Binary Capital, Bodley Group, David Shen Ventures, FundersClub, Launch Capital, Lunch Van Fund, NEXT Level Capital, Wefunder, Y Combinator, Zillionize |
