Kueski

Kueski is a leading Mexican financial technology company that builds AI-powered online consumer lending products, primarily serving the middle class and underserved individuals in Mexico. Its flagship product, Kueski Pay, is a buy now, pay later (BNPL) platform enabling users to make purchases in installments without a credit card, addressing the problem of limited access to traditional credit. Founded in 2012, Kueski has demonstrated strong growth, expanding rapidly with 7X+ annual growth since launch and achieving better loan loss rates than traditional credit cards in Mexico[1][2][3].

The company leverages big data and machine learning to assess credit risk in real time, allowing loan approvals within seconds. It serves consumers who often lack access to formal banking credit, thus promoting financial inclusion in Latin America. Kueski’s products are available both online and in-store, including integration with major merchants like Amazon Mexico, enhancing convenience and reach[1][2][3][4].

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Origin Story

Kueski was founded in 2012 in Guadalajara, Mexico, by a team including Adalberto Flores and Leonardo de la Cerda. The founders identified a significant gap in financial services for Mexico’s middle class and underbanked population, where traditional credit products were inaccessible or inefficient. They developed a proprietary credit risk model using AI and digital footprint data to enable fast, reliable microloans and installment payment options. Early traction came from the rapid adoption of their online lending platform, which outperformed traditional credit products in both growth and risk management[1][3][5].

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Core Differentiators

• AI-Driven Credit Risk Modeling: Uses big data and machine learning to evaluate creditworthiness quickly and accurately, enabling instant loan decisions.
• Financial Inclusion Focus: Targets underserved middle-class consumers who lack access to traditional banking credit.
• Kueski Pay BNPL Platform: One of Mexico’s first and most popular buy now, pay later services, available online and in physical stores.
• Superior Loan Performance: Achieves better loss rates than traditional credit cards in Mexico, indicating strong underwriting and risk management.
• Merchant Integration: Partners with thousands of merchants, including Amazon Mexico, to expand payment options and consumer reach.
• Rapid Growth and Scale: 7X+ annual growth since inception, with over $400 million in revenue and significant funding rounds supporting expansion[1][2][3][4].

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Role in the Broader Tech Landscape

Kueski rides the global trend of fintech innovation focused on financial inclusion and digital credit solutions. The timing is critical as Latin America has a large underbanked population with growing internet and smartphone penetration, creating fertile ground for digital lending and BNPL services. Market forces such as increasing e-commerce adoption, demand for alternative credit, and regulatory support for fintech innovation favor Kueski’s growth. By providing accessible credit and flexible payment options, Kueski influences the broader ecosystem by enabling consumer spending, supporting merchants, and promoting digital financial literacy in Mexico and Latin America[1][2][3].

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Quick Take & Future Outlook

Kueski is well-positioned to continue expanding its footprint in Mexico and potentially other Latin American markets by deepening its product offerings and merchant partnerships. Trends such as increased digital payments adoption, regulatory evolution favoring fintech, and growing consumer demand for credit alternatives will shape its journey. Future innovations may include enhanced AI credit models, broader financial products, and deeper integration with e-commerce platforms. Kueski’s influence is likely to grow as a key driver of financial inclusion and digital credit innovation in Latin America, reinforcing its role as a market leader in online lending and BNPL services[1][2][3][4][5].