Konfetti

High-Level Overview

Konfetti is a Berlin-based SaaS startup founded in 2021 that operates as the go-to booking platform for local classes, activities, team-building experiences, and gifts.[1][3][4] It serves workshop providers, companies seeking team events, and individuals by enabling easy online booking and shop integration for categories like cooking classes, painting, pottery, DIY workshops, and wine tastings, addressing the post-pandemic need for hybrid team dynamics and digitizing a traditionally offline industry.[1][3]

The platform solves the problem of outdated booking methods—replacing paper, pen, phone, and email with a seamless digital checkout that extends providers' websites into efficient online stores.[1] With around 16 employees, Konfetti recently raised €2M in seed funding to add features, enhance SaaS products, and expand, showing strong growth momentum amid rising demand for unifying employee experiences in remote/hybrid work environments.[1]

Origin Story

Konfetti was founded in 2021 by Tobias Fezer (CEO and co-founder) and Wolfgang Mauer in Berlin, Germany, emerging directly from the COVID-19 pandemic's impact on work culture.[1] The idea crystallized as companies shifted to hybrid models, reducing face-to-face interactions and weakening team bonds, while highlighting the proven value of local workshops and events in fostering unity and corporate identity.[1]

Early traction stemmed from identifying a market gap in a tech-free industry of local providers, with the duo building a SaaS solution for effortless online booking and management.[1] A pivotal moment came with their €2M seed round backed by notable investors like HelloFresh and Gorillas founders, validating the model and fueling scaling just a few years post-launch.[1]

Core Differentiators

• Digital Transformation for Offline Experiences: Konfetti digitizes bookings for local workshops, allowing providers to integrate a powerful checkout and online store directly into their websites, moving beyond outdated tools like phone/email.[1]
• Comprehensive Event Coverage: Supports diverse categories including cooking, painting, pottery, DIY, wine tastings, team-building, and gifts, positioning it as a one-stop platform.[1][3][4]
• SaaS Efficiency and Scalability: Enables providers to manage courses, publish events, and handle teams seamlessly, with recent funding focused on new features to enhance user experience.[1][4]
• Post-Pandemic Relevance: Tailored for corporate team events that rebuild hybrid work culture, backed by CEO Tobias Fezer's vision for customer-oriented tech.[1]

(Note: A separate U.S.-based Konfetti, Inc. exists as a CRM platform for marketing intent tracking, but it differs from this German team-building focused entity.[2])

Role in the Broader Tech Landscape

Konfetti rides the hybrid work and experience economy trend, where post-COVID shifts have amplified demand for virtual-accessible local activities to combat remote work isolation.[1] Timing is ideal as gig economy tools proliferate, but team-building remains underserved, with market forces like weakened corporate cultures favoring platforms that unify employees via real-world events.[1]

It influences the ecosystem by modernizing a fragmented, analog sector of local providers, enabling them to compete digitally and scale amid rising SaaS adoption in events.[1][3] This positions Konfetti as a bridge between offline craftsmanship and online commerce, potentially expanding Europe's startup scene in activity tech.

Quick Take & Future Outlook

Konfetti's trajectory points to aggressive European expansion and feature-rich iterations, leveraging €2M to penetrate more markets and categories while deepening SaaS integrations.[1] Trends like AI-personalized event matching and global hybrid work persistence will shape its path, potentially evolving it into a full-spectrum experience marketplace.

As the pioneer digitizing team events, Konfetti could redefine how companies invest in culture, scaling from Berlin's seed stage to a dominant player in the post-pandemic activity boom—watch for Series A and cross-border growth.