Jitty

High-Level Overview

Jitty is a UK-based technology startup building an AI-powered property search platform to streamline home buying. Founded in 2023, it offers a comprehensive suite of tools using large language models (LLMs), computer vision, and natural language processing to analyze floor plans, photos, descriptions, and public databases, enabling users to search, collaborate, shortlist properties, and manage the buying process in one place—all for free.[1][2][6] Targeting home buyers frustrated by fragmented tools like spreadsheets and messaging apps, Jitty serves individuals and families in the UK property market (with plans for Europe), addressing pain points in a £6.8-7.5bn annual TAM for UK home movers dominated by incumbents like Rightmove and Zoopla.[1][2] It has shown early growth with over 2,000 on its waitlist pre-launch and raised $2M in pre-seed funding (led by Gradient Ventures, with Sequoia, Atomico, and others) followed by a $3.8M seed round.[1][4]

Origin Story

Jitty was co-founded in 2023 by CEO Graham Paterson (ex-Wise, Deliveroo), CPO James Storer (ex-Deliveroo, Freetrade, Habito, Klarna), and CTO Daniel Cooper (ex-Deliveroo, Duffel, Hopin)—all former early-stage Deliveroo employees who recently bought homes themselves and were dismayed by the inefficient search and buying process.[1] The idea emerged from their shared frustration with outdated tools, prompting them to build an AI-driven engine that learns the housing market comprehensively.[1][6] Early traction included a 2,000-person waitlist before launch, True Global's investment in June 2023, and high-profile angels like ex-Zoopla COO Doug Monro.[1][2]

Core Differentiators

Jitty stands out in the property search space through AI innovation and user-centric design:

• Advanced AI Search Capabilities: Uses LLMs and computer vision to interpret floor plans, photos, and descriptions; supports natural language queries like "city views" or "veggie patch," plus precise filters for square footage, renovations, or box rooms—beyond traditional room-count limits.[1][2][6]
• Collaborative Tools: Enables sharing shortlists, notes, and feedback with partners/family in one app, replacing WhatsApp chaos and spreadsheets; tracks property status for better organization.[1][6]
• Comprehensive, Free Platform: Aggregates from estate agents, cross-references public data/third-party services; free for enquiring/listing, with faster product velocity than incumbents.[1][2][6]
• Backed by Elite Investors: Pre-seed led by Google's Gradient Ventures; seed raised $3.8M, signaling strong tech leadership in a disruption-ready market.[1][4]

Role in the Broader Tech Landscape

Jitty rides the AI disruption wave in proptech, leveraging LLMs and computer vision to challenge UK giants Rightmove and Zoopla in a fragmented, agent-heavy market ripe for innovation amid rising home-mover demand.[1][2] Timing aligns with post-pandemic housing shifts, AI maturity (e.g., accessible models post-2023), and buyer demand for personalized, efficient tools—especially as remote work and economic pressures amplify search complexity.[1] Market forces like a £6.8-7.5bn TAM, slow incumbent adaptation, and Europe's expansion potential favor Jitty's model, which democratizes data access and boosts agent reach fairly.[2][6] It influences the ecosystem by accelerating AI adoption in real estate, inspiring similar tech overlays on legacy industries.

Quick Take & Future Outlook

Jitty's momentum—$5.8M total funding, waitlist validation, and UK launch—positions it for rapid scaling into Europe, potentially capturing share from incumbents via superior AI and UX.[1][4] Upcoming trends like multimodal AI advancements and regulatory pushes for transparent housing data will amplify its edge, while monetization (e.g., premium tools or agent partnerships) could drive profitability. Expect influence growth as a proptech benchmark, evolving from challenger to category leader if execution matches its founder pedigree and backers. This AI reinvention of home search echoes early fintech disruptors, promising a smoother path for buyers in a painful market.[1][2]