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§ Private Profile · 121 YanPing Rd, Suite 15b, Jing'An, Shanghai, China
Omnichannel marketing automation platform for B2B enterprises in China, focused on lead acquisition and social selling on WeChat.
Jing Digital, based in Shanghai, China, offers an omnichannel marketing automation platform for B2B enterprises, specializing in lead acquisition, prospect nurturing, and sales enablement through tools like JINGsocial and JINGsales for WeChat and WeCom. The company serves over 300 enterprises, with notable customers including Merck, Agilent, Thermo Fisher Scientific, and Bosch. Its platform tracks millions of users, primarily for B2B marketers in China across industries like high-tech and life sciences. Jing Digital has reported revenue of approximately $6.4 million and secured funding rounds, including a $15K seed from AiSprouts VC and an RMB 80 million (~$12 million) Series A from Linear Capital and Albatross Ventures. With a team of around 200 employees, Jing Digital was founded in 2016 by Kai Hong.
Jing Digital has raised $7.5M across 2 funding rounds.
Jing Digital has raised $7.5M in total across 2 funding rounds.
Jing Digital has raised $7.5M across 2 funding rounds. Most recently, it raised $7.5M JINGdigital - Series A in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 6, 2022 | $7.5M Series A | Linear Capital | — | Announced |
| Dec 1, 2015 | $15K Seed | — | Aisprouts VC | Announced |
Jing Digital has raised $7.5M in total across 2 funding rounds.
Jing Digital's investors include Linear Capital, AiSprouts VC.
JINGdigital is a leading B2B marketing technology company in Asia, founded in 2016, that provides an omnichannel marketing automation platform to help enterprises acquire leads, nurture prospects, enable sales, and gain data insights.[1][2][3][4] It serves B2B marketers primarily in China and Greater China, solving the challenge of turning marketing from a cost center into a revenue driver through tools like JINGsocial for customer lifecycle management and JINGsales for social selling on WeChat and WeCom.[1][3] The company has grown from 10 to nearly 200 employees, tracks millions of users, and boasts high renewal and annual growth rates, with reported revenue around $6.4 million.[1][2]
JINGdigital was co-founded in 2016 by Kai Hong, who serves as CEO and brings over 20 years of experience in strategy, marketing, and entrepreneurship, including founding a leading Chinese fintech company, roles at Siemens, Bain & Company, and as Senior VP at Cisco China, plus an MBA from Wharton.[1] (Note: Some sources mention 2014 as a founding year tied to early platforms like JINGsocial, but official records confirm 2016 as the key establishment for its current B2B focus.[1][2]) The idea emerged from observing China's internet evolution, aiming to equip global brands with localized marketing tech for lead generation and nurturing in a WeChat-dominated ecosystem.[1][4] Early traction came from starting with a 10-person team in Shanghai, expanding to offices in Shenzhen, and building a customer success team that grows alongside clients.[1]
JINGdigital rides the wave of AI-driven marketing automation and social commerce in China, where WeChat ecosystems dominate B2B interactions amid rising demand for omnichannel tools post-internet maturation.[1][3][4] Timing aligns with global brands' push into Greater China, fueled by digital ad growth and e-commerce shifts, positioning it as a bridge for localized innovation.[1] It influences the ecosystem by empowering marketers with revenue-focused tech, integrating with CRMs, and fostering data-driven decisions, helping B2B firms navigate regulatory and platform-specific challenges.[3]
JINGdigital is poised to expand its AI capabilities, like JING AI, amid surging demand for intelligent, WeChat-native B2B tools in Asia's digital economy.[2][5] Trends such as multi-agent AI coordination and closed-loop analytics will shape its growth, potentially increasing market share as B2B sales digitize further.[2][3] Its influence may evolve from China specialist to regional leader, scaling global brand partnerships while maintaining high growth momentum demonstrated over seven years.[1] This positions JINGdigital as a key enabler for revenue-impacting marketing in a competitive landscape.