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Jebbit is a technology company.
Jebbit has raised $90.0M across 4 funding rounds.
Key people at Jebbit.
Jebbit has raised $90.0M in total across 4 funding rounds.
Jebbit offers an interactive experience platform, capturing zero- and first-party customer data. It empowers brands to create engaging quizzes, surveys, and personalized digital content. This technology facilitates direct collection of explicit consumer preferences, enabling businesses to drive real-time personalization and effective marketing strategies.
Tom Coburn and Jonathan Lacoste founded Jebbit at Boston College. Their core insight recognized the need for brands to acquire direct, valuable customer data. Their innovative efforts led co-founders to be recognized in Forbes' "30 Under 30" list in 2015 for their entrepreneurial contributions.
Jebbit's platform serves businesses seeking to enrich customer profiles and enhance engagement through declared data. Its vision focuses on empowering brands to forge meaningful, data-driven customer relationships. The company aims to transform how businesses utilize explicit customer input, fostering impactful personalization and stronger loyalty.
Key people at Jebbit.
Jebbit has raised $90.0M in total across 4 funding rounds.
Jebbit's investors include Rachel Arnold, K1 Investment Management, Manifest, Tarun Jain, KW Angel Fund, Sinai Ventures, Vine Ventures LP, WGI Group, David Yaffe, Jon Steinberg, Charlie Jacobs, Eric Roza.
Jebbit is a technology company that builds a no-code declared data platform, enabling marketing and sales teams to create interactive digital experiences like quizzes, surveys, and conversational content to capture zero- and first-party customer data such as intentions, preferences, and motivations.[1][2][3] It serves brands in retail, e-commerce, and ad tech sectors, solving the problem of ineffective traditional forms by delivering engaging, high-completion-rate experiences (averaging 85%) that integrate with tools like Salesforce, Braze, and Attentive for real-time personalization and customer engagement.[2][5][6][7] Pricing starts at $1,500 per month, with features including drag-and-drop builders, machine learning optimization, customizable dashboards, and multi-channel deployment (e.g., web, SMS, email, social).[2][6]
Jebbit raised $93.83M before being acquired by BlueConic in July 2024, reflecting strong growth momentum in the shift toward consented, first-party data amid cookie deprecation.[3][8]
Founded in 2011 in Boston, Massachusetts (with some records noting early ties to Greenfield, IN), Jebbit emerged as a digital marketing platform focused on data insights, machine learning, experience building, and dashboards.[3][4] The founders are not named in available sources, but the company quickly positioned itself to address gaps in customer data capture by pioneering "declared data"—explicitly shared insights from interactive experiences rather than inferred or third-party data.[1][2]
Early traction came from enabling no-code creation of mobile-optimized quizzes and surveys, gaining adoption among marketers needing compliant, high-engagement tools. A pivotal moment was its July 2024 acquisition by BlueConic, integrating Jebbit's experiences into a customer data platform (CDP) for seamless, real-time data activation, marking its evolution from standalone platform to a core component of enterprise CDP ecosystems.[3][8]
Jebbit rides the first-party data wave, accelerated by privacy regulations (e.g., GDPR, CCPA) and the 2024-2025 phase-out of third-party cookies, making declared data essential for compliant personalization in ad tech and marketing.[3][6] Its timing aligns with the rise of CDPs and composable martech stacks, where interactive experiences fill gaps in customer profiling left by declining signal quality from cookies and tracking pixels.[8]
Market forces like AI-driven personalization and omnichannel engagement favor Jebbit, as brands prioritize high-engagement tools yielding actionable insights over low-response surveys. Post-acquisition, it influences the ecosystem by embedding into BlueConic's CDP, enabling unified customer views and fueling trends in real-time orchestration across retail and e-commerce.[3][8]
Jebbit is poised for expansion within BlueConic, leveraging AI enhancements for automated experience creation and deeper CDP integration to dominate declared data capture in a cookieless era.[8] Trends like hyper-personalization via machine learning and multimodal channels (e.g., SMS, in-app) will shape its trajectory, potentially driving higher ROI through predictive engagement.
As martech consolidates around privacy-first platforms, Jebbit's influence could evolve from niche experience builder to standard for scalable, consented data strategies—reinforcing its role as the pioneer of declared data platforms that turn interactions into enduring customer connections.[1][3]
Jebbit has raised $90.0M across 4 funding rounds. Most recently, it raised $70.0M Other Equity in January 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 25, 2022 | $70.0M Other Equity | Rachel Arnold | K1 Investment Management, Manifest |
| Apr 1, 2019 | $12.0M Series B | Tarun Jain | KW Angel Fund, Sinai Ventures, Vine Ventures LP, WGI Group, David Yaffe, Jon Steinberg, Charlie Jacobs, Eric Roza, Jonah Goodhart, Manifest, Yard Ventures |
| Aug 9, 2017 | $6.8M Series A | Paul Falzone | Eric Roza, Jonah Goodhart |
| Aug 1, 2013 | $1.3M Other Equity | Scott Savitz | Boston Seed Capital |
