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Insurify is a technology company.
Insurify has raised $140.6M across 5 funding rounds.
Key people at Insurify.
Insurify was founded in 2013 by Snejina Zacharia (CEO and Founder) and Tod Kiryazov (Co-founder; Chief Product Officer).
Insurify has raised $140.6M in total across 5 funding rounds.
Insurify provides an online platform that enables consumers to compare and purchase various types of insurance policies, including auto, home, renters, and pet coverage. The service aggregates real-time quotes from multiple insurance carriers, leveraging a digital interface to simplify the typically complex process of finding suitable and cost-effective insurance. Its core functionality focuses on transparency and efficiency in policy comparison.
The company was founded in 2013 by Giorgos Zacharia and Snejina Zacharia. Their insight stemmed from the observation that the traditional insurance buying journey was often opaque and inefficient, leading to consumers overpaying or struggling to find appropriate coverage. They aimed to create a user-friendly digital solution that brought clarity and choice to the insurance market.
Insurify primarily serves individual consumers looking for a streamlined way to assess and secure insurance policies. The company’s vision centers on empowering these users by transforming the insurance shopping experience into one that is both accessible and advantageous. It seeks to ensure that customers can effortlessly identify and obtain policies that meet their specific needs.
Insurify was founded in 2013 by Snejina Zacharia (CEO and Founder) and Tod Kiryazov (Co-founder; Chief Product Officer).
Insurify has raised $140.6M in total across 5 funding rounds.
Insurify's investors include James O'Neill, Sequoia Capital Israel, Spark Capital, Viola Ventures, Fort Ross Ventures, Hearst Ventures, MassMutual Ventures, Moneta VC, Nationwide, Viola Fintech, Energy Capital Ventures, Equal Ventures.
Insurify is a Cambridge, Massachusetts-based insurtech company that operates as a digital insurance comparison platform, enabling users to compare real-time quotes from over 120 insurers like GEICO, Allstate, Progressive, Nationwide, and Liberty Mutual for auto, home, renters, pet, and life insurance.[1][2][3] It serves individual consumers and commercial customers, solving the problem of inefficient insurance shopping—marked by endless calls and spam—by using AI-driven tools like RateRank for personalized matching, Evia for license-plate-based quotes, and options for online purchase or live agent support, with users saving up to $1,025 annually on average.[2][3][4] With 170+ employees, 70M+ quotes served, and $200B+ in coverage facilitated, Insurify demonstrates strong growth, earning accolades like Inc. 5000 Fastest-Growing Companies (2021-2025), Forbes Fintech 50 (2021-2023), and CNBC’s Top InsurTech Companies (2024).[3][4][6]
Insurify was founded in 2013 by Snejina Zacharia, an MIT graduate, after her own car insurance premium spiked post-accident, exposing the frustrations of traditional shopping.[1][4] Incorporated on May 6, 2013, as a corporation (formerly Ensurify), it launched publicly in July 2015 in Texas, California, and Florida, initially focusing on auto insurance with carrier partnerships for personalized quotes based on user profiles.[1][2] Early expansion hit 30 states by January 2016; pivotal funding included a $4.6M seed round in October 2016 led by MassMutual Ventures and Nationwide Ventures, plus a Facebook Messenger bot launch, followed by a $23M Series A in January 2020 from MTech Capital and Viola FinTech, enabling diversification into home, renters, and life insurance.[2][4] Total funding exceeds $128M, humanizing its customer-centric roots while scaling to 10.4M shoppers nationwide.[4]
Insurify rides the insurtech wave, leveraging AI and predictive modeling to disrupt a fragmented $1T+ U.S. insurance market long dominated by legacy carriers and brokers.[2][3] Timing aligns with rising digital adoption post-2020, where consumers demand instant, data-driven comparisons amid premium hikes from inflation, climate risks, and telematics; its expansion from auto-only to multi-line mirrors industry shifts toward bundled, personalized policies.[2][4] By partnering with giants like Nationwide and Liberty Mutual while serving 50 states, Insurify influences the ecosystem as a neutral aggregator, pressuring carriers on pricing transparency and accelerating API standards—much like competitors Matic or Canopy Connect—while empowering SMBs with tech-specific tools like cyber coverage comparisons.[2][5][7]
Insurify's trajectory points to deeper AI integration, potentially expanding into commercial lines and international markets, fueled by its $128M+ funding and 2025 Inc. 5000 streak amid insurtech consolidation.[3][4][6] Trends like embedded insurance (e.g., via APIs in auto apps) and climate-resilient policies will shape growth, with regulatory tailwinds for digital agents boosting its edge. As a female-led insurtech pioneer, its influence could evolve toward ecosystem dominance, redefining shopping as effortless AI matchmaking—echoing Zacharia's original quest for simple savings.[4]
Key people at Insurify.
Insurify has raised $140.6M across 5 funding rounds. Most recently, it raised $100.0M Series B in August 2021.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 1, 2021 | Guros | $6.0M Seed | Cometa, David Jegen | Clocktower Technology Ventures, Leap Ventures, Magma Partners |
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2021 | $100.0M Series B | James O'Neill | Sequoia Capital Israel, Spark Capital, Viola Ventures, Fort Ross Ventures, Hearst Ventures, MassMutual Ventures, Moneta VC, Nationwide, Viola Fintech |
| Jun 1, 2021 | $11.0M Series B | Energy Capital Ventures, Equal Ventures, Ontario Teachers' Pension Plan, R136 Ventures | |
| Jan 1, 2020 | $23.0M Series A | Kevin Mcloughlin, Daniel Tsiddon | Viola Ventures, Hearst Ventures, MassMutual Ventures, Nationwide |
| Mar 16, 2017 | $4.6M Other Equity | Eric Emmons, Erik Ross | |
| Jan 28, 2016 | $2.0M Seed | Mark Rosenblatt |
