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Marketing automation for event promoters (email, sms, ads, CRM)
Hive has raised $305.8M across 18 funding rounds.
Key people at Hive.
Hive was founded in 2014 by Dmitriy Karpman (Co-Founder) and Ian Roberts (Founder) and Patrick Hannigan (Founder/CTO) and Kevin Guo (Co-Founder).
Hive has raised $305.8M in total across 18 funding rounds.
Hive is the industry-best marketing platform for event marketers. Our platform powers marketing for 1500+ of the most iconic event, festivals, venues, promoters, and event-centric brands across North America.
We help our clients sell out their shows and make their events unforgettable - by helping them grow their customer base and personalizing and automating their email, SMS, and ad campaigns.
Hive integrates with 25+ partners like Ticketmaster and Shopify, ingesting rich customer data in real-time. With this data, event marketers can segment their audiences in powerful ways and send timely, customized messages to their customers.
Key people at Hive.
Hive is a marketing automation platform specifically designed for event promoters, enabling them to automate, personalize, and optimize marketing campaigns across email, SMS, and ads while integrating CRM capabilities. It serves over 1,500 event organizers, festivals, venues, and promoters primarily in North America, helping them grow their customer base and increase ticket sales by leveraging real-time customer data from integrations with ticketing platforms like Ticketmaster and Shopify. Hive’s platform allows granular audience segmentation and automated, timely messaging that drives engagement and sell-out events[2][3][1].
For an investment firm, Hive represents a SaaS company focused on the event marketing automation sector, with a mission to empower event promoters through data-driven marketing tools. Its investment philosophy likely centers on scalable SaaS solutions that integrate deeply with existing event and e-commerce ecosystems. Hive’s key sector is marketing technology (MarTech) for live events, and it impacts the startup ecosystem by advancing automation and personalization in event marketing, a niche with growing digital transformation needs.
For a portfolio company, Hive builds an event marketing automation product that serves event promoters and organizers. It solves the problem of inefficient, generic marketing campaigns by enabling highly targeted, data-driven outreach that increases ticket sales and customer engagement. Hive shows strong growth momentum, powering marketing for thousands of iconic events and continuously expanding its integrations and user base[2][3].
Hive was founded in 2014 by Patrick Hannigan (Founder/CTO) and Ian Roberts. The founders brought expertise in software and marketing automation, identifying a gap in the event promotion market where organizers struggled to leverage real-time ticket buyer data for personalized marketing. The idea emerged from the need to unify customer data from ticketing platforms and automate segmented outreach via email and SMS. Early traction came from integrations with major ticketing partners and adoption by prominent event promoters, establishing Hive as a leading marketing platform in the event space[2][3].
Hive rides the growing trend of marketing automation combined with real-time data integration, particularly in the live events sector, which has seen increased digital transformation post-pandemic. The timing is critical as event promoters seek more efficient, personalized marketing to compete in a crowded entertainment market. Market forces such as the rise of mobile communication, SMS marketing effectiveness, and the need for data-driven decision-making favor Hive’s platform. Hive influences the broader ecosystem by setting a standard for how event marketing can be automated and personalized at scale, pushing competitors to enhance their data integration and automation capabilities[1][2][3].
Looking ahead, Hive is positioned to expand its market share by deepening integrations with ticketing and e-commerce platforms and enhancing AI-driven personalization. Trends such as increased use of AI in marketing automation, omnichannel customer engagement, and data privacy regulations will shape Hive’s product evolution. Its influence may grow beyond North America as live events globalize and digital marketing sophistication becomes a necessity. Hive’s continued focus on event promoters’ unique needs will likely sustain its leadership in this niche, making it a compelling company for investors interested in SaaS solutions for live entertainment marketing[2][3][1].
Hive was founded in 2014 by Dmitriy Karpman (Co-Founder) and Ian Roberts (Founder) and Patrick Hannigan (Founder/CTO) and Kevin Guo (Co-Founder).
Hive has raised $305.8M in total across 18 funding rounds.
Hive's investors include Earlybird Venture Capital, 42CAP, HV Capital, Notion Capital, Picus Capital, Sapphire Ventures, Maximilian Tayenthal, Alex Manson, Stephanie Hospital, Alpine Space Ventures, Angelic Ventures, Draper Associates.
Hive has raised $305.8M across 18 funding rounds. Most recently, it raised $32.8M Debt / Series A Extension in June 2024.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Mar 1, 2017 | Collectly | $2.0M Seed | GoAhead Ventures | Cabra VC, Sapphire Ventures, Oleg Rogynskyy, Granatus Ventures, HIVE, Index Ventures, IT-Farm, Lightspeed Venture Partners, OnWave Ventures, Western Technology Investment |