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Habi: Proptech company building digital infrastructure for Latin American residential real estate, offering valuation, transactions, and financing.
Habi is a Bogotá, Colombia-based proptech company that develops digital infrastructure for the residential real estate market in Latin America, leveraging data-driven tools to enhance home valuation, transactions, and financing. Operating across over 15 cities in Colombia and Mexico, Habi facilitates home purchases and sales for low- and middle-income families, while also acquiring, renovating, and reselling properties. To date, Habi has facilitated over $1.5 billion in family transactions and reported $1 billion in revenue, supported by approximately 1,000 employees. The company has raised $485 million from investors such as IDB Invest, IFC, Victory Park Capital, and Inspired Capital, including a recent $30 million financing from IFC and Victory Park Capital in April 2024. Habi was founded in 2019 by Brynne McNulty Rojas and Sebastian Noguera Escallon.
Habi has raised $521.0M across 7 funding rounds.
Habi has raised $521.0M in total across 7 funding rounds.
Habi is a technology-driven real estate company founded in 2019 and based in Bogotá, Colombia, that operates primarily in Colombia and Mexico. It offers a digital platform designed to streamline the buying, selling, and financing of residential properties by combining advanced data analytics with human expertise. Habi’s platform significantly reduces the time it takes to sell a home—from over 10 months to just about 10 days—by providing accurate home valuations, eliminating intermediaries, and offering fast liquidity to sellers. It serves home buyers, sellers, real estate brokers, and financial institutions, addressing the traditional inefficiencies and opacity in Latin American real estate markets[1][2][3][5].
Habi was founded in 2019 by Brynne McNulty Rojas (CEO), an experienced entrepreneur and investor, and Sebastian Noguera (COO), who has a background in real estate. The idea emerged from the need to improve the real estate transaction process in Latin America, where lack of transparency, slow sales, and limited access to mortgages have long hindered market liquidity. Early traction came from building the most comprehensive pricing database in the region, enabling fair and transparent home valuations, which was a pivotal innovation in a traditionally opaque market[2][3].
Habi rides the wave of proptech innovation transforming Latin American real estate markets, which have historically suffered from illiquidity, lack of transparency, and limited mortgage access. The timing is critical as digital adoption grows and demand for homeownership rises in the region. By leveraging data and technology, Habi addresses fundamental market inefficiencies, unlocking liquidity and enabling faster, more reliable transactions. This not only benefits consumers but also supports brokers and banks with better decision-making tools, thereby strengthening the entire real estate ecosystem in Latin America[3][4].
Looking ahead, Habi is positioned to deepen its market penetration and expand its product portfolio, supported by significant financing such as a $100 million credit facility from Victory Park Capital. Trends shaping its journey include increasing digitalization of real estate transactions, growing demand for homeownership in Latin America, and the need for greater financial inclusion through mortgage access. Habi’s influence is likely to grow as it continues to drive transparency, liquidity, and efficiency in one of the region’s largest and most opaque markets, potentially setting a new standard for real estate transactions across Latin America[5][6].
Habi has raised $521.0M in total across 7 funding rounds.
Habi's investors include International Finance Corporation, Victory Park Capital, Gordon Watson, TriplePoint Capital, Homebrew, Juan Franck, Alven, Andreessen Horowitz, Anthemis Group, CapitalG, Flybridge Capital Partners, General Catalyst.
Habi has raised $521.0M across 7 funding rounds. Most recently, it raised $30.0M Debt in April 2024.