Habi

High-Level Overview

Habi is a technology-driven real estate company founded in 2019 and based in Bogotá, Colombia, that operates primarily in Colombia and Mexico. It offers a digital platform designed to streamline the buying, selling, and financing of residential properties by combining advanced data analytics with human expertise. Habi’s platform significantly reduces the time it takes to sell a home—from over 10 months to just about 10 days—by providing accurate home valuations, eliminating intermediaries, and offering fast liquidity to sellers. It serves home buyers, sellers, real estate brokers, and financial institutions, addressing the traditional inefficiencies and opacity in Latin American real estate markets[1][2][3][5].

Origin Story

Habi was founded in 2019 by Brynne McNulty Rojas (CEO), an experienced entrepreneur and investor, and Sebastian Noguera (COO), who has a background in real estate. The idea emerged from the need to improve the real estate transaction process in Latin America, where lack of transparency, slow sales, and limited access to mortgages have long hindered market liquidity. Early traction came from building the most comprehensive pricing database in the region, enabling fair and transparent home valuations, which was a pivotal innovation in a traditionally opaque market[2][3].

Core Differentiators

• Data-Driven Pricing: Habi possesses the most accurate and comprehensive home pricing database in Latin America, enabling fair market valuations.
• Speed and Liquidity: The platform reduces home sale times by 30x, from over 10 months to about 10 days, providing sellers with fast liquidity.
• Integrated Services: Offers a full suite of products including iBuying (instant buying), brokerage, mortgage origination (largest in Colombia), marketplace, and free home e-valuation tools.
• Technology and Transparency: Combines advanced analytics with human insight to eliminate intermediaries and increase transaction transparency.
• Market Reach: Operates in over 15 cities across Colombia and Mexico, serving a population of more than 60 million people[1][3][4][5].

Role in the Broader Tech Landscape

Habi rides the wave of proptech innovation transforming Latin American real estate markets, which have historically suffered from illiquidity, lack of transparency, and limited mortgage access. The timing is critical as digital adoption grows and demand for homeownership rises in the region. By leveraging data and technology, Habi addresses fundamental market inefficiencies, unlocking liquidity and enabling faster, more reliable transactions. This not only benefits consumers but also supports brokers and banks with better decision-making tools, thereby strengthening the entire real estate ecosystem in Latin America[3][4].

Quick Take & Future Outlook

Looking ahead, Habi is positioned to deepen its market penetration and expand its product portfolio, supported by significant financing such as a $100 million credit facility from Victory Park Capital. Trends shaping its journey include increasing digitalization of real estate transactions, growing demand for homeownership in Latin America, and the need for greater financial inclusion through mortgage access. Habi’s influence is likely to grow as it continues to drive transparency, liquidity, and efficiency in one of the region’s largest and most opaque markets, potentially setting a new standard for real estate transactions across Latin America[5][6].