Givz

High-Level Overview

Givz is a New York City-based B2B SaaS marketing technology company founded in 2017 that provides an API-powered platform enabling brands to replace traditional discounts with purpose-driven incentives, such as post-purchase donations to any of 1.6 million+ U.S. charities.[1][3][5] It serves e-commerce brands on platforms like Shopify (with a free 30-day trial app) and others, solving the problem of discount dependency by driving full-price purchases, increasing average order value (AOV) up to 30%, boosting customer engagement, and fostering loyalty through social impact—while handling legal setups and fund distribution to charities.[3][4][5][6] The company has raised $3 million in seed funding led by Eniac and Accomplice, with additional backers like Supernode Ventures, and reports revenue under $5 million with under 25 employees.[3]

Givz optimizes growth for direct-to-consumer (DTC) brands by promoting meaningful engagement and repeat profitable customer actions, integrating with tools like Klaviyo, Attentive, and Postscript for analytics and campaigns.[1][5]

Origin Story

Givz was founded in 2017 by Andrew, an entrepreneur noted for his grit, perseverance, and deep network in the charitable giving space, drawing from his values and compassion to create a frictionless donor-focused platform.[1][3] The idea emerged from identifying the need for a low-cost, rich user experience in the multi-billion-dollar charitable giving industry, starting with a platform allowing donations to U.S. charities in 15 seconds or less, then evolving to empower brands in building stakeholder-serving relationships.[1][3] Early traction included partnerships like an upcoming charity ride with SWERVE via founder introductions, and recognition as a leader in lowering customer acquisition costs (CAC) for DTC brands while engaging next-gen donors—culminating in a $3 million seed round in 2023 co-led by Eniac and Accomplice.[1][3]

Core Differentiators

• Frictionless Donation Platform: Enables shoppers to select from 1.6M+ U.S. charities post-purchase in seconds, with Givz managing all legal co-venture agreements and fund distribution—no manual tracking required.[1][5]
• Discount Alternative Incentives: Brands configure customizable offers (e.g., spend thresholds, percentage-back) to boost AOV, sell specific products, or give back, reducing reliance on price cuts while driving full-price behavior and loyalty.[4][5][6]
• Seamless Integrations and Analytics: Shopify app with auto-promotions (banners, pop-ups), plus compatibility with non-Shopify e-commerce, email/SMS (Attentive, Postscript), and analytics tools for end-to-end customer insights.[5][6]
• Proven Impact: Case studies show results like 7x customer engagement increase for H&M loyalty members via $10 charity incentives on $60+ spends; praised for disrupting giving with low CAC and next-gen relevance.[1][6]

Role in the Broader Tech Landscape

Givz rides the wave of purpose-driven marketing and value-driven branding in e-commerce, where consumers—especially next-gen—demand social impact alongside purchases, amid rising discount fatigue and CAC pressures in a multi-billion-dollar charitable sector.[1][6] Timing aligns with post-2020 shifts toward stakeholder capitalism, enabling DTC brands to strengthen relationships without eroding margins, while e-commerce platforms like Shopify amplify adoption.[5] Market forces favoring Givz include growth in loyalty programs, influencer campaigns (via Donation Crowdsourcer), and integrations with martech stacks, positioning it to influence the ecosystem by normalizing "give-back" as a scalable marketing tool that boosts conversions and community ties.[3][5][6]

Quick Take & Future Outlook

Givz is poised to expand beyond Shopify into broader e-commerce and influencer tools, leveraging its seed funding to scale API integrations and global charity access amid surging demand for authentic brand loyalty.[3][5] Trends like AI-personalized incentives and regulatory pushes for corporate social responsibility will accelerate its growth, potentially evolving it into a martech staple that redefines customer retention. As purpose-driven tech matures, Givz's model—turning marketing into measurable social good—could set the standard for profitable, impactful e-commerce engagement, building on its early traction to capture a larger slice of the DTC optimization market.[1][6]