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Freename is a technology company.
Freename operates as a decentralized domain registrar, providing a comprehensive platform for users to establish, manage, and monetize their digital identities across both traditional Web2 and emerging Web3 domains and Top-Level Domains (TLDs). The company acts as a crucial bridge between these two internet paradigms, transforming domain names into versatile digital passports. This approach allows for enhanced identity verification, payment functionalities, and online visibility, integrating on-chain controls to ensure true ownership, creative liberty, revenue generation, and elevated privacy and security.
The company was launched in November 2022 by co-founders Davide Vicini, who serves as CEO, and Mattia Martone, the COO. Vicini brings extensive experience, having managed significant annual recurring revenues, pioneered crypto ETFs, and guided companies through scaling and successful exits. Martone, with a background spanning computational neuroaesthetics and heading marketing for Amazon Italy, contributes expertise in strategic growth and digital presence. Their collaboration stems from a vision to empower individuals with complete control over their digital footprint.
Freename targets digital pioneers and forward-thinking organizations seeking to fully own and leverage their online presence. The long-term vision is to cultivate a unified, interoperable internet where every individual and entity possesses their digital identity, converting it into a source of value and self-expression. In this evolving landscape, domains are envisioned as secure, digital passports, facilitating access to services, payments, and visibility across both traditional and decentralized ecosystems.
Freename has raised $9.5M across 2 funding rounds.
Freename has raised $9.5M in total across 2 funding rounds.
Freename has raised $9.5M in total across 2 funding rounds.
Freename's investors include Aviad Eyal, FMFW.io, Target Global, Aaron Schnarch, Mike Lobanov, Blockchain Founders Fund, Polymorphic Capital, Rashwan family office, Sparkle Ventures, Julien Pageaud, Majid Al Qassimi, Abalone Asset Management.
Freename is a Swiss-based, ICANN-accredited technology company that builds a multi-chain platform for creating, managing, and monetizing digital identities across Web2 and Web3 domains and TLDs.[1][2] It serves digital pioneers, organizations, and users seeking control over their online presence by bridging traditional DNS domains with blockchain-based Web3 namespaces, enabling utilities like identity verification, payments, Web3 email, dApp logins, and secure trading via an aftermarket.[1][2][4] The platform solves centralization issues in Web2 registrars—such as renewal fees, middlemen, and limited ownership—by offering perpetual domains, 50% royalties on secondary sales, trademarks for protection, and cross-chain compatibility with networks like Ethereum, Solana, and Sei.[1][3][4] Growth momentum includes launching in November 2022 with $997 in day-one sales, achieving ICANN accreditation in Q2 2024, onboarding the first Web2 ccTLD (.WS) on-chain in Q4 2024, and rolling out a universal domain aftermarket in Q1-Q2 2025.[1]
Freename AG was founded in 2022 in Wollerau, Switzerland, by CEO and Co-Founder Davide Vicini and a team focused on unifying Web2 and Web3 digital identities.[1][2] The idea emerged from addressing Web2 domain limitations like central authority control (e.g., ICANN), renewal fees, and lack of user empowerment, evolving into a blockchain-based registrar that lets users mint custom TLDs with royalties and trademarks.[4] Pivotal early traction came immediately upon live launch in November 2022, generating $997 in sales on day one via Twitter buzz and Stripe payments.[1] Key milestones include the first on-chain DNS in Q3 2023, ICANN accreditation in Q2 2024 enabling Web2 integrations, the Samoa .WS ccTLD on-chain in Q4 2024 with partner DCC, and the aftermarket launch in Q1 2025 followed by live DNS domains in Q2 2025.[1] Integrations with Solana (July 2024) and Sei (September 2024) accelerated multi-chain expansion.[3]
Freename rides the Web3 adoption wave, capitalizing on decentralized identity (DID) trends and the convergence of Web2 infrastructure with blockchain for universal digital passports.[1][2] Timing aligns with mainstream Web3 domain growth—post-2022 crypto winter—fueled by multi-chain interoperability demands and regulatory nods like ICANN accreditation, which legitimizes hybrid models amid rising needs for secure, ownable online identities.[1][3] Market forces favoring it include blockchain scalability improvements (e.g., Solana/Sei integrations), investor interest in domain aftermarkets akin to NFTs, and shifts away from centralized registrars vulnerable to censorship or hacks.[2][4] Freename influences the ecosystem by pioneering on-chain TLDs, enabling passive income models that democratize namespace creation, and bridging silos to boost dApp usability and crypto payments standardization.[1][3]
Freename is positioned to dominate the unified domain market as Web3 namespaces mature, with upcoming expansions likely in more blockchains, AI-enhanced appraisals, and deeper DNS integrations to capture aftermarket volume.[2] Trends like decentralized finance (DeFi) onboarding and regulatory clarity for hybrid domains will propel growth, potentially evolving Freename into a core infrastructure layer for Web3 identities. Its early-mover status in royalties and multi-chain bridging sets it apart, promising scaled influence as users demand true ownership over digital presence—transforming domains from static addresses into revenue-generating assets.[1][4]
Freename has raised $9.5M across 2 funding rounds. Most recently, it raised $7.0M Series A in July 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2025 | $7.0M Series A | Aviad Eyal | FMFW.io, Target Global, Aaron Schnarch, Mike Lobanov, Blockchain Founders Fund, Polymorphic Capital, Rashwan family office, Sparkle Ventures |
| Sep 12, 2023 | $2.5M Seed | Julien Pageaud | Majid Al Qassimi, Abalone Asset Management, Blockchain Founders Fund, Golden Record Ventures, His Highness Sheikh Mayed Al Qasimi |