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§ Private Profile · 2000 Duke St 300 Alexandria, Virginia 22314, USA
Provides inventory and manufacturing management software for small and mid-sized businesses, integrating with QuickBooks.
Fishbowl is an Orem, Utah-based software company that develops comprehensive inventory and manufacturing management solutions for small and mid-sized businesses. The platform functions as a third-party application that integrates directly with major accounting and e-commerce systems, including prominent platforms like QuickBooks, Xero, Amazon, and eBay. The organization provides specialized tools for warehouse tracking, manufacturing operations, and commerce logistics, connecting with over 50 different software solutions to streamline complex supply chain workflows. Currently transitioning toward an AI-native cloud architecture under the leadership of Chief Executive Officer Inna Kuznetsova, the firm is developing automated systems to replace legacy on-premise deployments and maintain its Intuit Gold Developer status. Operating through a business model of software licenses and recurring subscriptions for its core suite of products, the enterprise technology company was originally founded in 2001.
Fishbowl has raised $15.3M across 3 funding rounds.
Fishbowl has raised $15.3M in total across 3 funding rounds.
Fishbowl (fishbowlinventory.com) is a technology company providing AI-centric inventory management and manufacturing software for small to midsize businesses. It builds tools like Fishbowl Advanced, Fishbowl Drive, Fishbowl Commerce Suite, and Fishbowl AI Insights to automate inventory tracking, production planning, sales/purchase orders, and integrations with QuickBooks, Xero, Shopify, Amazon, and eBay[2][3][5]. The platform serves manufacturers, warehouses, and ecommerce operations, solving problems like stockouts, inefficient workflows, data silos between inventory and accounting, and complex manufacturing via real-time tracking, barcode scanning, BOM management, forecasting, and automated alerts[2][3]. Growth momentum includes scalable operations, seamless accounting sync for GAAP compliance, and positioning against competitors like Zoho Inventory or NetSuite by emphasizing advanced features, responsive support, and quick implementation[2][3].
(Note: A separate entity, Fishbowl Solutions at fishbowlsolutions.com, focuses on custom Oracle/WebCenter software since 1999, but the primary match here is the inventory firm headquartered in Orem, Utah[1][5][6]. Another is a restaurant marketing platform at fishbowl.com[4].)
Fishbowl Inventory emerged to address inventory and manufacturing gaps for small to midsize businesses, building on needs for flexible, integrable solutions. Founded around 2001 (with active status and integrations expanding through 2024), it is headquartered at 580 E Technology Ave, Orem, Utah, with a global presence across five continents and 201-500 employees[5][6]. Early development emphasized warehouse visibility, manufacturing workflows, and QuickBooks/Xero sync, evolving from basic tracking to AI-driven planning, risk identification, and multichannel ecommerce support[2][3][5]. Pivotal traction came from out-of-the-box functionality and partnerships enabling weeks-long implementations versus months, fueling referrals and operational excellence for partners[2][5].
Fishbowl stands out in inventory management through these key strengths:
Fishbowl rides the wave of AI-driven supply chain optimization and SMB digital transformation, where real-time inventory visibility counters disruptions like stockouts amid ecommerce growth and volatile demand. Timing aligns with post-pandemic manufacturing recovery and rising adoption of integrated ERP alternatives, as businesses seek affordable, QuickBooks-compatible tools over enterprise giants like NetSuite[2][3]. Market forces favoring it include exploding SMB ecommerce (e.g., Shopify/Amazon scale) and AI for predictive ops, reducing manual errors in warehouses serving global supply chains[2][5]. It influences the ecosystem by enabling operational excellence for partners, streamlining data flow across accounting/manufacturing, and lowering barriers for non-tech-savvy manufacturers to compete[2][3][5].
Fishbowl is poised to expand AI features like advanced analytics and custom insights, capitalizing on SMB demand for predictive inventory amid economic uncertainty and supply chain AI trends. Integrations will likely deepen with emerging platforms, while cloud options like Fishbowl Drive accelerate hybrid warehouse adoption. Its influence may grow via partner ecosystems, potentially challenging larger players as AI matures for autonomous operations—reinforcing its role as the flexible backbone for scaling SMBs without complexity.
Fishbowl has raised $15.3M in total across 3 funding rounds.
Fishbowl's investors include Hans Tung, Alex Zhu, Notable Capital, Saban Capital Group, Torch Capital, Tribe Capital.
Fishbowl has raised $15.3M across 3 funding rounds. Most recently, it raised $5.3M Series A in January 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 7, 2020 | $5.3M Series A | Hans Tung | Alex ZHU | Announced |
| Jan 1, 2019 | $5M Series U | — | Notable Capital, Saban Capital Group, Torch Capital, Tribe Capital | Announced |
| Jan 1, 2019 | $5M Seed | — | Notable Capital, Saban Capital Group, Torch Capital, Tribe Capital | Announced |