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Based in Sao Paulo, Brazil, eureciclo operates a solid waste management platform that tracks post-consumer packaging recycling to provide transparent sustainability metrics. The company utilizes hardware, software, and blockchain technology to connect consumer brands with recycling operators, issuing legally enforceable certificates that offset environmental liabilities. Operating across Latin American markets, the marketplace facilitates the exchange of recycling credits for over 7,000 enterprise companies and 26,000 recycling actors. The firm currently employs between 101 and 200 people and has raised approximately $30 million in total funding to process more than 800,000 tons of recycled materials. After expanding its regional operations through the Start-Up Chile accelerator program, the organization launched the todosreciclamos seal to further certify corporate reverse logistics operations. The solid waste management enterprise eureciclo was originally founded in 2015 by Thiago Pinto and Felipe Cresciulo.
eureciclo has raised $23.0M across 2 funding rounds.
eureciclo has raised $23.0M in total across 2 funding rounds.
Eureciclo is a Brazilian technology company specializing in reverse logistics for packaging waste, connecting enterprises with recyclers to ensure transparent, traceable recycling that offsets environmental impact.[1][2] It offers a SaaS platform with hardware-software integration that tracks post-consumer packaging, issues legally enforceable recycling certificates, and helps companies comply with regulations like Brazil's National Solid Waste Policy (PNRS), while serving over 7,000 enterprises and 26,000 recycling actors to recycle more than 800,000 tons of waste.[1][5] As a Certified B Corporation since 2017 with a high impact score of 131.3, Eureciclo drives ESG goals, financial returns for stakeholders, and social benefits for waste collectors, operating primarily in Brazil and expanding in Latin America.[1][3]
The company has raised over $30 million (with CB Insights reporting $20.05M), employs 101-200 people in São Paulo, and holds pioneering accreditations as the first regulated Packaging Recovery Organization in Brazil and Chile.[1][2]
Eureciclo, operating under New Hope Ecotech, emerged from the Kellogg School of Management in the US, where its team developed technologies to enhance recycling sector management and data transparency.[3] Founded between 2015-2017 (sources vary: 2015 per CB Insights, 2016-2017 per others), it was led by Thiago Carvalho Pinto as CEO and involved early team members like Daniel Lerner in sales, with a focus on formalizing independent recycling flows to meet government mandates.[2][6]
The idea stemmed from Brazil's low recycling rates and regulatory needs under PNRS, evolving from a startup tracking post-consumer waste into a full platform issuing audited recycling credits sold to manufacturers.[1][5] Early traction included B Corp certification in March 2017, partnerships with operators like cooperatives, and investments from funds such as Redpoint eventures Brazil, Oria Capital, Scale-Up Ventures, Grao Venture, and Positive Ventures.[3][6] Pivotal moments include scaling to nationwide compensation seals on packaging and regulatory accreditations.[1][5]
Eureciclo rides the global wave of circular economy and ESG mandates, particularly in Latin America's waste management crisis where recycling rates lag (e.g., Brazil's challenges with informal chains).[1][5] Its timing aligns with tightening regulations like PNRS and Chile's policies, plus rising corporate pressure for supply chain transparency amid climate goals.[1][2]
Market forces favoring it include growing demand for verifiable sustainability data, as brands seek seals to differentiate amid consumer scrutiny, and tech advancements in IoT/hardware for traceability.[1][4] It influences the ecosystem by formalizing informal recycling (e.g., cooperatives), boosting sector growth, and setting standards as the largest certifier in Brazil—handling 800,000+ tons recycled—while inspiring similar models via B Corp framework.[1][3][7]
Eureciclo is poised for LatAm expansion beyond Brazil/Chile, leveraging its $30M+ funding and tech stack to capture more of the $multi-billion reverse logistics market amid stricter ESG laws and AI-driven waste tech.[1][2] Trends like regulatory harmonization, blockchain for certificates, and corporate net-zero pledges will accelerate growth, potentially doubling recycled volumes as enterprise adoption scales.[1][6]
Its influence may evolve from certifier to ecosystem orchestrator, integrating AI analytics for predictive logistics and deeper social impact, solidifying its role as a sustainability tech leader—transforming packaging waste from liability to asset, much like it did from Kellogg origins to 800,000-ton milestone.[1][3][4]
eureciclo has raised $23.0M in total across 2 funding rounds.
eureciclo's investors include Astella, Romero Rodrigues, Headline (formerly e.ventures), Oria Capital.
eureciclo has raised $23.0M across 2 funding rounds. Most recently, it raised $20.0M Series B in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $20.0M Series B | Astella, Romero Rodrigues, Headline (formerly e.ventures), Oria Capital | |
| Apr 1, 2020 | $3.0M Series A | Astella, Headline (formerly e.ventures) |
