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Ethos VC: Venture capital firm investing primarily in seed-stage technology companies globally, focused on AI and deep tech sectors.
Key people at Ethos VC.
Ethos VC is a San Francisco-based venture capital firm that invests primarily in seed-stage technology companies, maintaining a specific focus on artificial intelligence and deep tech sectors operating within global markets. Operating through a traditional venture capital business model, the organization currently manages 17 distinct private equity funds dedicated to early-stage investment strategies. The firm maintains a highly concentrated operational structure with a core staff of three investment team members who provide capital and strategic support to early-stage technology enterprise founders. The organization's leadership team includes Chief Operating Officer Kate Reilly and investor Anthony Zepponi, who officially joined the firm in 2021 following his previous investment tenure at ICONIQ Capital. While the exact founding year remains undisclosed, the venture capital firm was established by co-founders Mick Eddy, who serves as General Partner, and John Andreini.
Key people at Ethos VC.
# Ethos VC – High-Level Overview
Ethos VC is a San Francisco-based venture capital firm dedicated to empowering visionary entrepreneurs building transformative deep tech and AI-driven companies. The firm’s mission centers on supporting founders who are tackling the world’s most pressing challenges through innovation, with a focus on building generational businesses that drive the automation economy. Ethos VC’s investment philosophy emphasizes early-stage partnerships—primarily at the Seed and Series A stages—where they provide not only capital but also strategic guidance and operational support drawn from the team’s own entrepreneurial experience. Their portfolio spans sectors such as artificial intelligence, robotics, SaaS, FinTech, IoT, PropTech, and digital health, reflecting a commitment to technologies that enhance productivity, sustainability, and human creativity.
By backing ambitious founders at the earliest stages, Ethos VC plays a pivotal role in shaping the next wave of technological breakthroughs. Their active involvement and deep sector expertise help startups navigate complex technical and commercial landscapes, accelerating growth and increasing the odds of long-term success. The firm’s global outlook and hands-on approach have positioned it as a trusted partner in the startup ecosystem, particularly for companies pushing the boundaries of what’s possible in deep tech and AI.
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# Origin Story
Founded in 2018 by a team of former entrepreneurs with decades of combined experience and over $300 million in successful exits, Ethos VC was born out of a shared belief that the most impactful companies are built by founders who are solving hard problems with cutting-edge technology. The founding partners—John Andreini, Glenn Myles, Justin Ho, and Anthony Zepponi—each bring firsthand experience scaling startups, which informs their hands-on approach to investing. Their collective background spans software, hardware, AI, and robotics, giving them a unique perspective on the challenges and opportunities facing early-stage founders.
Over time, Ethos VC has evolved from a boutique fund into a recognized player in the deep tech and AI investment space, expanding its portfolio to include more than 50 companies worldwide. Their focus has remained consistent: backing founders who are building the foundational technologies of the future, with a particular emphasis on automation, intelligence, and sustainability.
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# Core Differentiators
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# Role in the Broader Tech Landscape
Ethos VC is riding the wave of the automation economy—a trend where AI, robotics, and intelligent systems are transforming industries from manufacturing to healthcare. The timing is critical: as businesses and governments seek solutions to complex challenges like climate change, labor shortages, and data overload, deep tech startups are emerging as key drivers of innovation. Ethos VC’s focus on these sectors positions them at the forefront of this transformation, helping to accelerate the adoption of technologies that will define the next decade.
Their influence extends beyond individual portfolio companies. By fostering a community of founders and supporting ecosystem development, Ethos VC helps create a virtuous cycle of innovation, talent, and capital. Their investments in sustainability, health tech, and food tech also reflect a growing recognition that technology must serve broader societal goals, not just commercial ones.
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# Quick Take & Future Outlook
Looking ahead, Ethos VC is well-positioned to continue shaping the future of deep tech and AI. As automation and intelligence become increasingly central to global competitiveness, the firm’s expertise and network will be in high demand. Expect to see Ethos VC doubling down on sectors like climate tech, robotics, and AI infrastructure, while also exploring new frontiers such as quantum computing and biotech.
The firm’s evolution from a founder-led boutique to a globally recognized VC reflects a broader trend: the rise of specialized, operator-led funds that can offer more than just money. As the startup ecosystem becomes more competitive and complex, Ethos VC’s blend of experience, sector focus, and hands-on support will remain a key differentiator. Their journey is a testament to the power of backing visionary founders—and a reminder that the most transformative companies often start with a bold idea and the right partners.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| May 4, 2023 | Setscale | $79.5M Debt / Seed | — | Ethos, Great Oaks Venture Capital, JAWS Ventures, Mantis VC, WndrCo |
| Apr 1, 2023 | Clara | $60.0M Series B | Hans Tung | Banana Capital, B Capital Group, Byers Capital, Coatue, Market One Capital, Notable Capital, Ribbit Capital, Sherpalo Ventures, Stripe, Bradley Horowitz, Gokul Rajaram, Manik Gupta, Mike Tsao, Ryan Tabone, Shishir Mehrotra, Acrew Capital, Alter Global, Bayhouse Capital, Citius, Citi Ventures, Commerce Ventures, DST Global, Endeavor Catalyst, Ethos, Fluent Ventures, General Catalyst, Goanna Capital, Monashees, Picus Capital |
| Nov 15, 2022 | Omneky | $7.0M Seed Extension | — | John Donovan, Ethos, Orbit Venture Partners |