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B2B SaaS platform enabling e-commerce and retail merchants to offer instant trade-in discounts for used items as payment, promoting circularity.
Based in Barcelona, Spain, Ealyx provides a business-to-business software platform that enables e-commerce and retail merchants to offer consumers instant discounts on new purchases in exchange for trading in used items. The software integrates directly into the merchant checkout process, utilizing estimated trade-in values that are subsequently validated by third-party buyback partners without introducing financial risk to the retailer. By turning secondhand goods into a direct form of payment, the enterprise promotes circular economy practices while driving increased sales volume for its clients. The company generates revenue through transaction fees and recently secured $930,000 in seed funding to accelerate product development and expand its market presence. This financing round was supported by several venture capital firms, including Plug and Play Ventures, Lanai Partners, Demium Capital, and Ona Capital. Ealyx was founded in 2024 by Pol Karaso and Àlex Corbacho.
Ealyx has raised $1.0M across 1 funding round.
Ealyx has raised $1.0M in total across 1 funding round.
Ealyx has raised $1.0M in total across 1 funding round.
Ealyx's investors include Encomenda Smart Capital, Hearst Ventures, Tamar Technology Ventures, Albert Armengol.
Ealyx is a B2B SaaS platform founded in 2023 in Spain that enables e-commerce businesses to accept used consumer items as instant payment for new purchases, driving sales growth while promoting the circular economy.[1][2][4] It serves e-commerce retailers by integrating as a plug-and-play payment method at checkout, where shoppers receive remote valuations of their used items (e.g., electronics, fashion) and apply the estimated value as a discount—leveraging Buy Now Pay Later solutions for immediacy, with final validation settling any balance later.[1][3][4] This solves the core problem of delayed trade-in payouts, which prevent instant use of old items' value for new buys, boosting average order value by +60%, conversion rates by +20%, and saving ~112 kg CO2 per transaction through reuse.[1][4] Early growth includes a €880K seed round (part of €1M total) from investors like Demium, Archipelago Next, and Ona Capital, fueling product acceleration and market expansion.[1][5]
Ealyx emerged in 2023 in Spain, co-founded by Alex Corbacho (Managing Director) and Pol Karaso, both driven by a vision to merge sustainability with profitable e-commerce.[1][3] Pol Karaso, highlighting his entrepreneurial background in an interview, described the idea as disrupting traditional payments by letting consumers "pay for new purchases with used products" in just a few clicks, born from recognizing trade-ins' potential as a natural payment method.[3] The concept crystallized around instant remote valuations to eliminate inspection delays, aligning circular economy goals with business gains like higher sales.[1][3] Pivotal early traction came from market buzz, leading to a rapid seed round with Spanish VCs including Demium Capital and Ona Capital, plus global players like Plug and Play Ventures—validating the model within months.[1][5]
Ealyx rides the circular economy wave in e-commerce, where sustainability mandates and consumer demand for greener shopping (e.g., wardrobe clearing, product reuse) intersect with post-pandemic online sales booms.[1][3] Timing is ideal amid EU regulations pushing circular models and rising BNPL adoption, enabling instant trade-ins to scale reuse without friction—countering linear "buy-new-discard" norms.[1][3] Market forces like e-commerce's 20-30% growth and pressure on retailers for eco-credentials favor it, as evidenced by quick VC interest from sustainability-focused funds.[1][5] By normalizing used items as payment, Ealyx influences ecosystems toward profitable circularity, potentially standardizing trade-ins like RESPONSIBLE does for fashion, amplifying resale platforms' reach.[5]
Ealyx is poised to dominate instant trade-in payments, expanding from Spain via its €1M raise into new markets with accelerated development and partner networks.[1] Trends like AI-driven valuations, deeper BNPL ties, and regulatory tailwinds for circular e-commerce will propel it, evolving from niche disruptor to essential platform as sustainability becomes table stakes for retailers.[3] Its influence may grow by inspiring category-agnostic "thing-as-currency" models, blending profitability with planetary impact—proving early movers like Ealyx redefine consumption paradigms.[1][3] This win-win positions it as a cornerstone in sustainable tech's next phase.
Ealyx has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in March 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2024 | $1.0M Seed | Encomenda Smart Capital, Hearst Ventures, Tamar Technology Ventures, Albert Armengol |