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DIRT Research Technologies is a technology company.
DIRT Research Technologies operates a consumer insights platform that leverages neuroscientific principles to quantify human emotion. Utilizing sensor technology such as EEG, eye-tracking, and Galvanic Skin Response, the platform precisely measures subtle emotional shifts. This data-driven methodology deciphers underlying behavioral drivers, offering deep insights into cognitive processes like attention, memory formation, and decision-making.
Established in 2021, DIRT Research Technologies arose from the insight that human emotions are measurable and dictate consumer actions. The company benefits from the expertise of key individuals such as ND Childs, a Cognitive Psychology PhD and neuroscience expert, and Aravind Swaminathan, a creative technology expert with a patent-pending neuro/AI delivery system. Their combined pedigree underpins the platform's scientific rigor.
The platform primarily assists creators and marketers in understanding and predicting audience engagement and behavioral patterns. By delivering granular insights derived from emotional responses, DIRT aims to strengthen the connection between content and its target demographic. The company's vision centers on providing actionable intelligence that anticipates future consumer actions, ultimately refining content strategy and optimizing user interaction.
DIRT Research Technologies has raised $2.0M across 1 funding round.
DIRT Research Technologies has raised $2.0M in total across 1 funding round.
DIRT Research Technologies is an AI-powered content measurement company founded in 2020 and headquartered in New York, New York. It builds SIFT, a platform that captures physiological responses from live audiences—such as emotional reactions time-aligned to images, videos, and other content—to predict user engagement, attention, and future decision-making.[1][2][5] Serving enterprise clients like Zynga and Fortune 100 companies in gaming, media, entertainment, and e-commerce, DIRT solves the challenge of "content overload" by providing neuroscience-based insights that outperform traditional methods like surveys, A/B testing, and focus groups, enabling creators to develop resonant, customized content.[1][2] The company has raised $2M in angel funding led by Mark Cuban and industry leaders, signaling strong early momentum amid rising generative AI content volumes.[1][2]
DIRT Research Technologies was founded in 2020 by co-founder and CEO Ryan Anthony, who brought expertise in leveraging emotional responses for decision-making insights.[2][1] The idea emerged from recognizing that emotions underpin consumer behavior, prompting the development of neuroscientific tools to measure content at a physiological level—beyond subjective feedback methods.[2][5] Early traction came swiftly: an oversubscribed $2M raise just eight months prior to recent reports, backed by Mark Cuban, Dean Dakolias, and leaders from gaming, finance, and branding, validated the platform's potential.[1][2] Pivotal moments include securing high-profile clients like Zynga, where VP Matt Penfield noted DIRT's predictive power improved product development and strategy from day one.[2]
DIRT stands out in audience analytics through its blend of neuroscience, AI, and predictive modeling. Key strengths include:
DIRT rides the generative AI content explosion, where industry analysts forecast a fivefold volume increase in two years, amplifying "content overload" for brands, games, and services vying for consumer attention.[2] Timing is ideal as AI shifts toward quality and personalization, with DIRT's neuro-predictive tech filling gaps in traditional analytics amid rising demand for emotional intelligence in advertising, gaming, and e-commerce.[1][2] Market forces like data privacy constraints and ad tech evolution (e.g., akin to Google Marketing Platform's behavioral insights) favor DIRT's non-invasive, physiological approach.[1] It influences the ecosystem by empowering creators with actionable data, potentially transforming how Zynga-like firms iterate products and how media giants optimize engagement.[2]
DIRT is poised to scale its AI-neuroscience platform, with real-time simulations unlocking hyper-personalized content creation for a post-AI content flood world. Trends like multimodal AI and immersive gaming will amplify demand, while expanding beyond gaming/media into advertising and e-commerce could drive revenue growth past its current <$5M base.[2][4] Influence may evolve from niche predictor to industry standard, as Mark Cuban's backing signals potential for broader adoption—ultimately redefining how tech measures human connection in an attention economy.[2] This positions DIRT as a resonant force, much like its core mission to unite creators and audiences through emotion.
DIRT Research Technologies has raised $2.0M in total across 1 funding round.
DIRT Research Technologies's investors include Kima Ventures, LightShed Ventures, Lightspeed Venture Partners, Makers Fund, Henry Kravis.
DIRT Research Technologies has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2024 | $2.0M Seed | Kima Ventures, LightShed Ventures, Lightspeed Venture Partners, Makers Fund, Henry Kravis |